[January 16, 2015]

Research and Markets: Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties in Canada

Research and Markets (http://www.researchandmarkets.com/research/s7nbq5/mobile_metrics) has announced the addition of the "Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone Insurance and Extended Warranties in Canada" report to their offering.

Mobile Metrics: Consumer Approaches to Mobile Gadget and Phone (News - Alert) Insurance and Extended Warranties in Canada offers detailed and unique insights into the behaviour of Canadian consumers in the context of insurance and extended warranties for both mobile gadgets and phones. Based on a primary survey of over 1,000 consumers in Canada, the research provides valuable data describing the extent to which they acquire insurance or etended warranty cover for mobile gadgets and phones plus how take-up rates vary according to a series of key variables.

For mobile gadgets (i.e. tablets, laptops, e-readers and cameras with no telephony function), these are:

• By type of cover (i.e. stand-alone or packaged with a banking product or household insurance);
• By age group and annual household income bracket;
• By retailer from which the mobile gadget was acquired (e.g. Best Buy / Future Shop, Staples)
• By mobile gadget manufacturer (e.g. Apple, Samsung (News - Alert));
• By mobile gadget purchase interface (i.e. in a shop or remotely).

For mobile phones, these are:

• By type of cover (i.e. stand-alone or packaged with a banking product or household insurance);
• By age group and annual household income bracket;
• By type of subscription (i.e. post-paid or prepaid);
• By type of phone (basic phone or smartphone);
• By mobile network operator (e.g. Rogers, Telus)
• By retailer from which the mobile phone was acquired (e.g. mobile operator's own shop, another shop)
• By mobile phone manufacturer (e.g. Apple (News - Alert), Samsung).

Key Topics Covered:

Executive Summary

1.0 Introduction

2.0 Mobile Gadgets

3.0 Mobile Phones

4.0 Appendix

For more information visit http://www.researchandmarkets.com/research/s7nbq5/mobile_metrics

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