[January 15, 2015]

Research and Markets: Global Digital Marketing Software Market 2015-2019 With Adobe Systems, IBM, Microsoft, Oracle, Salesforce & SAP Dominating

Research and Markets (http://www.researchandmarkets.com/research/vv7nbb/global_digital) has announced the addition of the "Global Digital Marketing Software Market 2015-2019" report to their offering.

The Global Digital Marketing Software market to grow at a CAGR of 16.87% over the period 2014-2019

Digital marketing is a strategy to promote products and brands via the internet or digital media. It helps in developing and maintaining customer relationships through online activities. It comprises various tools such as sales CRM, social CRM, email software, e-commerce software, marketing automation software, web analytics, and WCM, which are the main solutions used for digital marketing. Digital marketing helps organizations achieve more ROI compared to other traditional marketing solutions. Social media marketing is one important component of digital marketing.

The emergence of SaaS (News - Alert)-based solutions is one key trnd emerging in the market. Most enterprises, especially in the developing countries, that cannot afford expensive on-premises digital marketing solutions adopt SaaS-based digital marketing solutions. These solutions can manage business operations with less investment and maintenance.

One of the major drivers in the market is the increased adoption of digital media. In recent years, organizations are increasingly investing and adopting digital media for marketing because of the high adoption of mobile and tablet devices, the growing number of broadband connections, and the high amount of time spent by users on the internet.

Further, the report states that one major challenge in the market is the complexity in selecting the right digital solution and the right vendor. Many organizations face difficulties in investing and adopting proper digital marketing solutions because of the presence of various options available in the market by numerous vendors. The absence of clear standards and requirements acts as a major challenge for the Global Digital Marketing Software market.

Key Vendors

• Adobe Systems
• IBM
• Microsoft
• Oracle
• Salesforce
• SAP (News - Alert)

Key Topics Covered:

1. Executive Summary
2. Scope of the Report
3. Introduction
4. Market Landscape
5. Digital Marketing Software by Category
6. Market Segmentation by End-user
7. Market Segmentation by Geography
8. Key Leading Countries
9. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
17. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/vv7nbb/global_digital

[ Back To TMCnet.com's Homepage ]