[January 14, 2015]

Research and Markets: Handsets and Service Pricing Tool 2015: 323 Mobile Device Models of 32 Manufacturers in a Comprehensive 1,892 Row Dataset

Research and Markets (http://www.researchandmarkets.com/research/42cmxj/handsets_and) has announced the addition of the "Handsets and Service Pricing Tool" report to their offering.

The report covers the three largest mobile players in 14 markets. It captures information for 323 mobile device models of 32 manufacturers in a comprehensive 1,892-row dataset.

The author for the first time releases a tool that will allow users of this tool to find out what device models are offered to postpaid customers across 14 key countries.

The tool set out in an easy-to-digest format will bring users of the tool information such as what device models are offered to postpaid customers, what are the handset and service fees associated to these device models, what is the minimum total cost of acquiring a handset, a comparison how contract terms vary between contries, what is the data bundle size for entry-level service plans, and more.

Mobile operators face a make or break fight when it comes to selecting the devices that will go into their handset portfolios. Not only do they need to strike a balance between high-end, flagship devices and lower-end handsets, they also need to provide the perfect match to the ever-evolving portfolio of mobile services that span above and beyond the rather simplistic split between prepaid and postpaid.

The Handsets and Service Pricing Tool includes a selection of pre-designed pivot tables that help you answer questions such as:

• What is the minimum total cost of maintaining an iPhone (News - Alert) 6 64GB in different markets?
• Which mobile operators split the device fees from the service fees?
• What is the level of device subsidisation as determined by the levels of handset upfront cost and monthly service fees?
• What are the manufacturers and OS shares in different operators' portfolios?
• What is the most common entry-level data bundle size of postpaid service plans?
• What are the device storage trends within a region?

Below are some of the conclusions drawn from the Tool:

• 22% of all handsets offered on 24-month contracts are manufactured by Samsung (News - Alert), 17% by Apple, 14% by Nokia and 13% by Sony.
• 61% of all handsets offered on 24-month contracts run Android, 17% run iOS and 11% run Windows Phone (News - Alert).
• 45% of 24-month deals present a monthly service fee of USD20 or less. All of the 24-month deals in the Middle East present a monthly service fee that exceeds USD50.
• Globally, the most common (20%) entry-level data bundle size of postpaid service plans is that of 500MB.

For more information visit http://www.researchandmarkets.com/research/42cmxj/handsets_and

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