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Syniverse Announces Webinar Series to Educate Marketers on Mobile EngagementGlobal mobile enabler Syniverse will launch its 2015 Mobile Engagement webinar series on Tuesday, Jan. 27. Beginning with this first installment, the webinar series is designed to deepen marketers' understanding of how to effectively engage consumers in a world of multiple mobile channels, applications, devices and networks. Joining the first webinar as a guest speaker is Peggy Anne Salz, a Top 30 Mobile Marketing Influencer and the chief analyst and founder of MobileGroove. Webinar registration details can be found at http://syniver.se/MobileEngagement "With today's hyper-connected consumers, it's critical for marketers to employ an integrated, cross-channel mobile engagement strategy," said Mary Clark, Chief Marketing Officer, Syniverse (News - Alert). "We've designed our webinar series to help brands and enterprises think beyond their apps and create a cross-channel mobile engagement strategy that can help them deliver the right message, to the right customer, at the right time, in the most relevant mobile moment." Attendees to the Mobile Engagement webinar series will gain insights from leading mobile experts and brands that will join Syniverse to share best practices, case studies and new mobile engagement technologies. Additional installments within the series will focus on a range of topics including:
Syniverse has helped companies including Banco Santander Uruguay, Concur, Cleartrip, Myriad, swanbay.tv and other major brands implement mobile engagement and messaging solutions. Additionally, Syniverse recently received industry recognition as the leader in messaging in Transparency Market Research's "A2P SMS Market: Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014-2020" report, along with recent award wins for the company's Mobile Context solutions at the SESAMES, Nimbus Ninety and CTIA Awards. About Syniverse Syniverse is the leading global transaction processor that connects more than 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries and territories, enabling seamless mobile communications across disparate and rapidly evolving networks, devices and applications. We deliver innovative cloud-based solutions that facilitate superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility - a simple, interoperable experience, anytime, anywhere. For more information, visit www.syniverse.com, follow Syniverse on Twitter or connect with Syniverse on Facebook.
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