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Forget Resolutions! Life Time Fitness West County Opens Doors to Everyone Ready to Make a Healthy Commitment Jan. 1 to 4
[December 19, 2014]

Forget Resolutions! Life Time Fitness West County Opens Doors to Everyone Ready to Make a Healthy Commitment Jan. 1 to 4


Life Time Fitness, Inc. (NYSE:LTM):





WHAT:

 

New Year's Resolutions: We all know they're going to happen yet only 8% who make them actually keep them. As Jan. 1 approaches, Life Time says enough with the failed resolutions, and is inviting everyone to make their health a priority in 2015 by opening its doors to the first-ever Commitment Day Festival - four days of complimentary fun, engaging and invigorating activities for all ages. The Festival is open to the public, including non-members who register online for the guest list anytime through Jan. 4.

 
Highlights Include:

Commitment Day 5K Fun Run will start off the celebration at 10 a.m. on Jan. 1 with hundreds of people all ages participating. This 5K great outdoors tradition will be hosted in downtown St. Louis at Soldiers' Memorial. Registration is open now through race day at commitmentday.com/missouri. For those who prefer the great indoors, Life Time Fitness West County will have several activities taking place to mark your commitment to 2015.

Daily Fit Talks and Workout Workshops to know, nourish and move your body for optimal results like "How to Break Up with Sugar" and using TRX straps to get a full-body workout.

Group Fitness & Training Events featuring top Signature group fitness classes and sessions with top instructors.

Featured All Club Events including Alpha Training, a Yoga Commitment Jam and an Indoor Tri powered by IRONMAN® with a chance to win a 2015 IRONMAN entry.

Family Fun Events engaging the whole family with gym activities and an indoor pool party.

Evening Celebrations with LifeCafe happy hours and social cycles in our cycle studios.

 

WHEN/

Jan. 1 to 4: Commitment Day Festival

 

Jan. 1: 10 a.m.: Commitment Day 5K

                                                                                                                                                                                           

WHERE:

Life Time Fitness West County,

St. Louis Soldiers' Memorial

3058 Clarkson Road, Ellisville, MO 63017

 

*Festival activities and times vary by club

 

STORY IDEAS:

- Human interest-how making a commitment has changed the lives of local residents

- Tips for success in 2015-know it, nourish it and move it

- Exercising in the elements-tips and gear for exercising outdoors

- Anyone can try a Tri-what to know and how to start with an Indoor Tri

- Creating family committed to fitness-ideas for getting your family moving

 

RESOLUTION

- Joining a health club for the New Year? What to look for to ensure success

STATISTICS

- Every year 45% of Americans make resolutions yet only 8% achieve them.

 

- Top resolutions: lose weight, get organized, spend less/save more, enjoy life more, be more fit
- Quit smoking

 

- 39% of people in their twenties keep resolutions/14% of people over 50 achieve their resolutions

Source (News - Alert): University of Scranton. Journal of Clinical Psychology

 

Media are invited to attend the Commitment Day 5K Fun Run and any of the Commitment Day Festival activities.

A Life Time expert can be available anytime for taped or live interviews. Please contact Erin Bix at 917.204.6355 or by email at [email protected].



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