[December 17, 2014] |
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Ifbyphone's Winter 2014 Release Provides Call Analytics & Automation for Every Stage of the Customer Journey
Ifbyphone (News - Alert), provider of the leading voice-based
marketing automation platform for optimizing revenue generation
through call analytics and automation, today announced the availability
of the Winter 2014 Release of its Voice360™ solution. The release
includes new features, enhancements and third-party integrations that
enable marketing, sales and support teams to work together to optimize
the value of the call-based engagements that occur throughout the
customer journey, enabling businesses to improve the three metrics
critical to success: lead generation, revenue growth and customer
loyalty.
Ifbyphone's Winter 2014 Release comes as phone calls have re-emerged as
the most important means of engagement between consumers and businesses
before, during and after the sale. Thanks in part to the proliferation
of smartphones, consumers today routinely engage with companies by
calling them while researching products, responding to marketing
campaigns and advertisements, making purchases and requesting post-sale
support. Companies that fail to analyze and optimize the call channel
risk declining lead conversion rates, revenue loss and customer churn.
"Consumers now expect to engage with businesses over the phone
throughout the customer journey," said Irv Shapiro (News - Alert), CEO of Ifbyphone.
"Companies that analyze, qualify, route and manage these sales and
support calls optimally and efficiently are turning more leads into
sales and more customers into loyal, repeat business. Ifbyphone's new
Winter 2014 Release provides the 360-degree call analytics and
automation technology to help them do it."
Ifbyphone's Winter 2014 Release of its Voice360™ solution aligns
marketing, sales and support teams by giving them a single platform that
works before, during and after every sales and support call, enabling
businesses to optimize lead generation, drive revenue and better support
consumers throughout the customer journey. New functionality in the
release includes:
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Ifbyphone's SourceTrak, the industry standard in call tracking and
analytics, is redesigned with an intuitive flat-design, card-based
interface that modernizes and simplifies how marketers track, analyze
and manage phone leads from every channel.
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New cross-domain and sub-domain call tracking enables the same
trackable phone number to follow a lead as they browse back and forth
from a business's main website to their special landing pages or
microsites with different domains, such as those created with a
marketing automation solution.
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For businesses, online directories and lead generation services that
list phone numbers for different stores, offices or services on the
same web page, SourceTrak can display unique trackable numbers for
each one, and calls to any number are attributed to the right
marketing source and routed to the correct location.
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Ifbyphone's Voice360™ call analytics data now integrates with Act-On
Software's leading marketing automation solution, enabling Act-On
users to track calls from website visitors, improve lead scoring
accuracy and understand the impact of calls on marketing campaigns in
order to improve performance and ROI.
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New integration with DoubleClick
adds to Ifbyphone's existing integrations with leading bid management
solutions from Marin Software, Acquisio and Kenshoo, providing
marketers and agencies with highly sought-after data on call
conversions needed to optimize ad campaign performance across digital
campaigns.
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The Ifbyphone
Salesforce app, which marketing and sales teams use to optimize
revenue by tracking, routing and managing phone leads, has added new
support for the Salesforce
Service Cloud, enabling customer service teams to provide superior
phone-based support from anywhere using any phone system or device by
simply logging in to their Salesforce account. It also includes
numerous enhancements, including the ability to analyze both inbound
and outbound call activity by agent, store data on calls from phone
numbers with no assigned contact in a queue and automatically sync it
to the right record once that person is known and a new custom filter
to only display calls that last long enough to be relevant in
Salesforce records.
Comments on the News
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"We are extremely excited about Ifbyphone's new SourceTrak interface,
and so are our clients," said Alex Doubet, COO of Advantix Marketing,
one of North America's leading digital marketing and search engine
optimization firms. "The impact of smartphones and mobile search on
web traffic and lead generation is a game-changer. Calls remain one of
the most important means of lead conversion, and marketers are in a
rush to implement technologies to track the lead source of these calls
and optimize their routing to improve ROI. Ifbyphone's SourceTrak
makes it easy."
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"Ifbyphone's new SourceTrak interface is extremely impressive," said
Chris Matey, Vice President of Marketing for Parts Connection, Inc., a
leading global seller of replacement engines and long blocks. "It
makes it easy to not only view call analytics data from our marketing
campaigns and website, but also configure custom call routing to make
sure calls are sent to the right call center agent. And being able to
integrate Ifbyphone's call data in Salesforce CRM has been invaluable
for proving and improving marketing ROI."
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"Being able to generate not just clicks and web leads but phone calls
from our digital marketing campaigns is integral to optimizing ROI,"
said Marc Halpin, CEO and Co-Founder of Kapow Events, one of the
fastest-growing providers of elite entertainment options for corporate
groups. "Leveraging Ifbyphone's advanced call conversion analytics in
DoubleClick's (News - Alert) bid management platform will help Kapow Events drive
significant business while reducing our overall cost per lead."
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"We are extremely excited about leveraging Ifbyphone's call conversion
analytics in Act-On's marketing automation platform to optimize
clicks, calls and ROI from our SEM, digital and content marketing
campaigns," said Andy Andrews, Marketing Manager at Paratherm
Corporation, a leading manufacturer of specialized heat transfer
fluids and system cleaners. "Being able to use that online and offline
conversion data together to optimize landing page effectiveness and
lead scoring will help Paratherm better attract and convert new
business."
Additional Information
For more information about the Winter 2014 Release of Ifbyphone's
Voice360™ solution or to request a demo, visit public.ifbyphone.com/new-features.
Existing Ifbyphone customers can also register to attend
a webinar on January 8th to learn more about the new
functionality.
About Ifbyphone
Ifbyphone provides the leading voice-based marketing automation
platform, Voice360™, that businesses and marketing agencies rely on to
connect, measure and optimize sales and support calls. Built
specifically for marketing, sales and support, Ifbyphone's cloud-based
solution helps companies of all sizes optimize marketing ROI across
channels, convert more high-quality phone leads to sales and provide
superior customer service over the phone
Known for its unmatched ease-of-use and reliability, Ifbyphone's
Voice360™ platform has successfully processed over one billion minutes
of voice engagement for its customers. Organizations in all industries
use Ifbyphone, including marketing agencies, lead generation,
e-commerce, direct response, financial services and insurance,
healthcare, automotive, retail and logistics, and SaaS (News - Alert) and technology.
For more information, visit www.ifbyphone.com.
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