[December 16, 2014]

Quantifind Introduces Signum, Delivering On-Demand Brand Strategy to Drive Revenue

Quantifind, a pioneer in applying mathematical models to identify brand strategies that drive revenue, today announced the availability of its flagship product suite, Signum. Already used and validated by brands spanning automotive, consumer packaged goods (CPG), movies, restaurants, telecom, and other verticals, the technology behind Signum automatically uncovers the most significant factors that impact a brand's revenue.

Signum breaks from the mold of cluttered analytics dashboards that require extensive customer configuration and interpretation. Rather, Signum represents a new paradigm for big data analytics: a SaaS (News - Alert) product that extracts the most critical and timely revenue-driving factors for a brand and distills that data into clear statements describing the opportunity.

"Brands don't need more data or more dashboards. Brand leaders care about rapidly converging on strategies and actions that drive revenue and other concrete business results," said Ari Tuchman, co-founder and CEO, Quantifind. "But they don't have the time or the staff to explore multiple regressions and interpret vague visualizations. Their current tools leave a gaping rift between simply making the raw data accessible and the ultimate goal of obtaining transparent brand strategies with testable outcomes. We built Signum to address these challenges."

"We make significant decisions about social media investment and brand strategy, so it's incredibly important for us to define clear measures, KPIs, and quantifiable links to impact and performance to help drive more effective marketing," said Ron Amram, senior media director, Heineken. "As a brand that strives to be at the forefront of marketing innovations, we identified Quantifind early on as a technology unlike any that we've seen before and one that could help us drive growth in our business."

While consumer surveys, brand health studies, and strategic consulting analyses provide a view into the past, Signum leverages its patented technology and predictive models to give brands a present-day and future-looking view. Brands use Signum to inform actions across marketing, operations, and product development. For example:

• What attributes of a certain beer brand and its associated marketing campaign are most critical in driving sales of that beer?
• What factors are driving consumers to churn from one wireless carrier and sign up with its competitors?
• What messaging and creative elements across TV and digital campaigns are most successful in driving luxury SUV sales for a particular automotive brand?
• Which macro consumer segments across age, gender, ethnicity, and geography have the highest untapped potential for driving a particular brand's revenue growth?

"The beverage industry is incredibly competitive and it's more important than ever for us to be informed about our consumers and how online discussions impact purchasing decisions," said Ed Wild, senior director of analytics at Pepsi Cola North America. "With Quantifind's solution, we can be incredibly nimble in taking actions, while being confident that we're making decisions that really matter toward driving sales for our beverages."

To learn more about Quantifind, please visit http://quantifind.com.

About Quantifind

Quantifind is a technology company that uncovers hidden signals in massive data sets that drive business results. Its flagship product suite, Signum, extracts the most critical and timely revenue-driving factors for a brand and distills them into clear statements describing the opportunity. Founded by two physicists from Stanford University, Quantifind's clients include some of the world's most well-known brands spanning multiple industries including automotive, consumer packaged goods (CPG), movies, restaurants, and telecom. Based in Menlo Park, CA, the company's investors include AME Cloud Ventures, Andreessen Horowitz, Comcast (News - Alert) Ventures, Iris Capital, Redpoint Ventures and USVP. For more information, please visit http://quantifind.com.

[ Back To TMCnet.com's Homepage ]