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Research and Markets: Global Online Ad Spending Market 2015-2019: Key Vendors are Facebook, Google, Microsoft and Yahoo!Research and Markets (http://www.researchandmarkets.com/research/36mxjn/global_online_ad) has announced the addition of the "Global Online Ad Spending Market 2015-2019" report to their offering. Data driven advertising is one of the major trends being witnessed by the market. It enables advertisers to track the performance of their ads with ease. By monitoring certain performance tracking criteria such as the number of clicks, the number of sales, the number of actions, the total value of sales, the cost of campaigns, total profit, CPC (News - Alert), cost per sale, cost per action, and ROI, advertisers can easily rate the effectiveness of their online advertisement campaigns and evaluate whether the objective of their campaign was achieved. According to the report, one of the main drivers in this market s the increased spending on online advertising. With the increase in the number of internet users, companies have increased their online ad budgets for better targeting and positioning. Further, the report states that growing concerns over data security among consumers is one of the key challenges in the market. Consumers worldwide are concerned about securing the information they share online. Consumers are reluctant to make online purchases because they are afraid that the personal information shared with a company will not be kept confidential. Key Topics Covered: 01. Executive Summary 02. List of Abbreviations 03. Scope of the Report 04. Market Research Methodology 05. Introduction 06. Market Landscape 07. Market Segmentation by Format 08. Geographical Segmentation 09. Key Leading Countries 10. Buying Criteria 11. Market Growth Drivers 12. Drivers and their Impact 13. Market Challenges 14. Impact of Drivers and Challenges 15. Market Trends 16. Trends and their Impact 17. Vendor Landscape 18. Key Vendor Analysis 19. Other Reports in this Series Companies Mentioned:
For more information visit http://www.researchandmarkets.com/research/36mxjn/global_online_ad |
