[December 15, 2014]

Keystone Solutions Selects Tracking First as Premiere Partner

Keystone Solutions, a leading Digital Analytics Consultancy developing multi-channel measurement solutions for global enterprises, today announced that it has selected Tracking First to be a premiere partner focused on resolving campaign data quality issues among its clients. Through this partnership, Tracking First will help automate the creation and classification of new campaign tracking codes, reducing the burden of data maintenance, while vastly improving the quality of the end result. This partnership will have a direct impact on the reporting efficiency and recommendations Keystone Solutions drives to help automate change and optimization with their global Enterprise clients.

"With the size and complexity of clients we work with, it can become increasingly difficult to standardize and govern the constant flow of new campaign codes, which for many of our enterprise clients can register in the hundreds of thousands or millions," said Matthew Gellis, CEO and Founder of Keystone Solutions. "With the time-to-value expectation being constantly lowered as we implement key technologies for our clients, the Business and Executive teams want to se clear results early in a campaign. Analytics experts who should be seeking trends and driving insights are instead focusing their energies on data quality and code management. Tracking First pre-packages this expertise into the same system, generating new codes for marketers, readying reports before the campaigns even launch, and allowing Keystone to focus on the strategic value we bring to the table: increasing data credibility and intelligent automation of data quality."

"Classifying individual tracking codes and testing each inbound link for hundreds or thousands of campaigns are terrible jobs for analytics professionals, but great jobs for a computer solution or system," explained Craig Adams, CTO of Tracking First. "Nearly all of the discrepancies we see in campaign reports come as people are trying to remember what they've been taught, or what has been deployed, and doing so without perfect accuracy. Tracking First steers them towards their company's own best practices, making the analytics prep-work intuitive and easy, even for non-experts. This has a tangible impact on data governance and scalability as well as providing stability by eliminating the bottleneck of one individual owning all of the campaign context."

"Keystone Solutions is the perfect partner for us," added Craig Scribner, CEO and Founder of Tracking First. "They establish a 'Digital Center of Excellence' for each of their clients with a complete focus on eliminating issues with data credibility, adoption, and scalability from their analytics equation. Their determination to lower the total cost of analytics for their clients coupled with commitment to quality and reliability is apparent, and these are definitely values that our two companies share. Their service is already of the highest caliber, and we are thrilled to be able to magnify the benefits they provide to their clients."

About Keystone Solutions

Keystone Solutions is a leading Digital Analytics Consultancy that develops and implements multi-channel measurement solutions for global enterprise brands. Keystone's strategic focus is on addressing the fundamentals of data credibility, adoption, and scalability, which make all other data initiatives successful. Focused on the perfect balance of human capital, technology, and process, Keystone Solutions specializes in emerging digital channel analytics (including mobile and social analytics), market intelligence implementation (using industry-leading tools like Adobe (News - Alert)), advanced statistical and digital intelligence analysis, data integrity solutions, and digital design analytics (AB and MVT).

About Tracking First

Tracking First is a SaaS (News - Alert) tool which prepares tracking-ready campaign links that are fully vetted before launch. Its technology is currently configured to support Adobe Analytics clients who must routinely create and classify unique tracking codes, embed them within landing page links, and test that the codes are in fact being captured by the reporting system. Its patent-pending algorithms recognize consistencies and correlations in a company's historical codes, automatically generating new codes that match the company's own established reporting standards.

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