[December 10, 2014]

Research and Markets: State of Internet Markets Worldwide 2014: Markets - Players - Strategies Forecasts to 2018 Featuring Case Studies from Amazon, Apple, Facebook, Google and Microsoft

Research and Markets (http://www.researchandmarkets.com/research/l2qrcl/state_of_internet) has announced the addition of the "State of Internet Markets Worldwide 2014: Markets - Players - Strategies" report to their offering.

This report provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2018.

Markets covered: Internet access and usage, search, social, mobile, video, e-commerce, communication, cloud, digital (music and books) and online gaming

The above markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB

4 regions and 15 countries covered: World, EU28, EU5, APAC; Brazil, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Switzerland, Turkey, UK, USA

The total telco services market is also provided as a means of comparison with the OTT services market

Case studies of the principal Internet players (Amazon, Apple (News - Alert), Facebook, Google and Microsoft), including their acquisition and platform strategies are looked into, whilst also looking at other major players and treds to emerge, such as Alibaba with their recent IPO. A detailed analysis of the dynamics of each OTT market is provided, including the key players, competition levels and IDATE's perspectives and outlook.

Key Topics Covered:

1. Executive summary

• World OTT services market to reach 475 billion in 2018
• Cloud dominates the paid OTT market, RTB growing in display advertising
• Whilst some OTT markets see total dominance, others see fierce competition
• The telco vs OTT service market perspective reveals telcos have clear lead

2. Methodology

3. Key Internet players

• Google
• Facebook
• Amazon.com (News - Alert)
• Apple
• Microsoft

4. Online search

• Online search; market at a glance
• Google (News - Alert) global leader, with other regional leaders in some markets

5. Cloud

• Cloud: market at a glance
• Both personal and enterprise cloud markets are competitive
• Telcos can expect solid enterprise cloud revenue growth up to 2018

6. Communication

• Communication: market at a glance
• Communication becoming an integral part of a platform
• OTT communication to continue to account for little of the market

7. E-commerce

• E-commerce: market at a glance
• Localisation particularly important in eCommerce
• Telcos' focus is on carrier billing and in-store payment for mobile payment

8. Social networks

• Social networks: market at a glance
• Facebook (News - Alert) reigns supreme, with some local variants

9. OTT video

• OTT video: market at a glance
• OTT video has various leaders depending on angle taken
• Telcos are also diversifying into the OTT video market

10. Paid (News - Alert) mobile applications

• Paid Mobile Applications: market at a glance
• Free and in-app models dominate the popular apps

11. Online advertising

• Online and Mobile advertising: market at a glance
• Google dominates, whilst Facebook challenges in display ads

12. RTB

• RTB was the fastest growing advertising sector in 2013 (and 2012)
• Different approaches from the various players

For more information visit http://www.researchandmarkets.com/research/l2qrcl/state_of_internet

[ Back To TMCnet.com's Homepage ]