[December 09, 2014]

Lessons and Advice from Nordstrom's Service Virtualization Implementation Featured Topic in Webinar Hosted by SmartBear

Lorinda Brandon, Sr. Product Marketing Manager, API Products at SmartBear Software, the choice of more than two million software professionals for building and delivering the world's best applications, and Suzanne Conniff, Senior Service Virtualization Manager at Nordstrom, are hosting the webinar, "A Journey with Nordstrom: Lessons Learned Implementing API Virtualization," on Tuesday, December 16, 2014. Suzanne Conniff focuses on reliving the journey at Nordstrom with the implementation of Service Virtualization, invaluable in helping to improve productivity, reduce testing costs and deploy higher-quality software in a shorter timeframe.

As an early adopter and ardent supporter of the virtualization methodology, Suzanne explains the decision making process prior to deployment, nonobvious considerations when deciding to virtualize, trials and tribulations along the way and how to avoid them, as well as real-life wins achieved in the process and advice to attendees. Suzanne has been in software development for nearly 20 years. She currently manages a Service Virtualization development team that designs and delivers virtual services to the Nordstrom IT Enterprise to support early development and testing. She has also managed teams of test automation engineers and performance engineers.

API Virtualization can be an invaluable tool in enabling rapid development across multiple teams. By creating virtual versions of production APIs for early development and testing, it's possible to develop, test and load test without being constrained by development and deployment schedules. Service Virtualization also allows simulating various API error scenarios, such as latent response times, error conditions or simulating a non-responsive API. Testing these factors concurrently can be hugely beneficial in minimizing costs and risks associated with reliance on third party APIs and reduce time-to-market by resolving API issues before development is finished.

Lorinda Brandon has worked in the high tech industry for various companies, including Mashery, RR Donnelley (News - Alert), EMC, Kayak Software, Exit41 and Intuit, among others. She specializes in rejuvenating product management, quality assurance and engineering teams by re-organizing and expanding staff and refining processes used within organizations. Follow her on Twitter (News - Alert) @lindybrandon.

Ready! API by SmartBear is the industry's first fully integrated, extensible and affordable platform to help development, testing and operations teams build reliable, scalable and secure APIs. Its service virtualization module, Service V Pro, includes virtualization capabilities, allowing developers to create virtual assets for parallel testing and development. For updates on Twitter, follow @ready_api. For more information on Ready! API, visit: http://smartbear.com/product/ready-api/overview/.

To view a short video on Service Virtualization, visit:

http://blog.smartbear.com/service-virtualization/a-short-overview-of-service-virtualization-video/.

To register for the webinar, visit:

http://www2.smartbear.com/outbound-readyapi-nordstrom-virtualization-webinar-email.htm.

About Nordstrom

Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 293 stores in 38 states, including 118 full-line stores in the United States and one in Canada; 167 Nordstrom Racks; two Jeffrey boutiques; and one clearance store. Nordstrom also serves customers online through Nordstrom.com, Nordstromrack.com and private sale site HauteLook. The company also owns Trunk Club, a personalized clothing service that takes care of customers online at TrunkClub.com and its four showrooms. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.

About SmartBear Software

SmartBear is the choice of more than two million software professionals and over 25,000 organizations in 90 countries that use its products to build and deliver the world's best software applications. The company's quality management software supports the key application delivery processes of development, testing, API readiness and end user experience monitoring across desktop, Web and mobile platforms. With millions of developers, testers and operations teams already using its products, SmartBear is profitable, growing and global. Get started on the path to building and delivering the planet's next great application at www.smartbear.com.

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