[December 04, 2014]

Kiesza, Rudimental and The Neighbourhood to Headline Pandora's Discovery Den, Returning to New York for the Holidays

Pandora (News - Alert) (NYSE: P), the leading internet radio service, today announced that the company is bringing its Discovery Den event back to New York for the holiday season. Pandora will host its second annual Holiday Discovery Den at The Grand Ballroom in New York City on Saturday, December 6, with performances by Kiesza, Rudimental and The Neighbourhood.

"After the success of last year's event, we're bringing the Pandora Discovery Den back to New York and are thrilled to be presenting three incredible artists, each of which have a huge fan base on Pandora," said Tommy Page, Pandora's Head of Industry Relations. "At Pandora, we're always creating unique experiences to help connect artists with their passionate fans, both on and off of our platform."

Originating in Austin at South by Southwest (SXSW (News - Alert)) Conference and Festivals, Pandora's Discovery Den connects fans with the artists they love in a live setting while also exposing them to new artists they have yet to discover.

With over 4.6 million monthly listeners in the Tri-state area, Pandora is uniquely positioned to connect artists with their fans by analyzing musical preferences of local New York listeners using stations created andthumbed-up songs. Invitations to the Pandora Holiday Discovery Den event were extended to a targeted group of Pandora listeners who have demonstrated an affinity for the participating artists and in some cases similar artists, for an added element of music discovery.

Admission to the Pandora Holiday Discovery Den is free with an advance RSVP, and attendees will be treated to custom activations from sponsors: Ballantine India Pale Ale, Express, Pillsbury, Qdoba, T-Mobile (News - Alert), TBS' Ground Floor and ULTA Beauty.

ABOUT PANDORA

Pandora (NYSE:P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every day to hear music they love. www.pandora.com | Pandora Blog | Pandora LinkedIn | @PandoraPulse

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