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MassiveImpact Selected as a 2014 Red Herring Top 100 Global WinnerMassiveImpact, a leader in performance mobile advertising, has been selected as a Red Herring Top 100 Global award winner. The Top 100 Global award recognizes the leading private companies from North America, Europe, and Asia, celebrating these startups' innovations and technologies across their respective industries. "We are thrilled to be selected as one of this year's Red Herring (News - Alert) Top 100 Global award winners," said Sephi Shapira, CEO of MassiveImpact. "This reinforces the work MassiveImpact has done to reach global markets, and solidifies the impact of a results-oriented approach to mobile marketing on the industry, made possible by our own unique technology." Red Herring's Top 100 Global list has become a mark of distinction for identifying promising new private technology companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype (News - Alert), Salesforce.com, YouTube, and eBay would change the way we live and work. MassiveImpact offers an exclusive sales-driven approach to mobile advertising. Advertisers pay only when a predefined goal is flfilled - mobile purchase, app install, and in-app purchase - guaranteeing ROI on mobile ad budgets. MassiveImpact offers publishers a monetization offering using a Real Time Performance approach and a unique ad serving technique - the MassiveImpact platform matches specific end-users with relevant ads, based on their purchase history and past mobile behavior, typically increasing publishers' ad space value by over 100%. "Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners. We believe MassiveImpact embodies the vision, drive and innovation that define a successful entrepreneurial venture. MassiveImpact should be proud of its accomplishment." Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track records and standing of startups relative to their peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world. About MassiveImpact With five operational sites across the globe and reaching more than 1 billion mobile internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. The company's flagship product is TargetAdLive®, a real-time propriety technology that guarantees advertiser return on investment and maximizes traffic monetization for publishers. MassiveImpact is backed by strategic investors in the mobile space, including: SoftBank, SingTel (News - Alert), and Gemini. To learn more about MassiveImpact, visit www.massiveimpact.com. About Red Herring Red Herring is a global media company that unites the world's best high-technology innovators, venture investors and business decision-makers in a variety of forums, including print, online and exclusive events worldwide. Red Herring provides an insider's access to the global innovation economy, identifying new and innovative technology companies and entrepreneurs. Its Red Herring 100 awards for North America, Europe, Asia and Global have recognized more than 5,000 companies in their early stages, including Baidu, Google (News - Alert), eBay and Skype. For more information, please go to: http://www.redherring.com/events/ All product and company names herein may be trademarks of their registered owners.
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