[November 20, 2014]

Market Change Calls for Fresh Ideas: Clinical Laboratory Sales and Marketing Leaders to Share New Ways of Reaching Referral Sources, Making Sales, and Closing Deals

G2 (News - Alert) Intelligence - a 30+ year leader in research, reporting, and analysis on the business of diagnostic medicine - announced today the full agenda and list of speakers for Lab Sales and Marketing 2014: A New Playbook for the Changing Market. The event will be held December 15-16, at the Westin Kierland Resort & Spa in Scottsdale, Arizona.

"Sales and marketing strategies that may have worked in the past are no longer enough to bring in new business," says Stephanie Murg, G2 Intelligence's Managing Director. "That's why this year's event is focused on anticipating the future of lab sales and marketing in transformative times, identifying new approaches to hiring, training and incentivizing sales and marketing professionals, exploring targeted uses of the latest technologies, and sharing innovative growth strategies."

G2 is pleased to announce a cadre of expert speakers:

• Kirk Erickson, Vice President of Sales, PeaceHealth Labs
• David Gee, Esq., Davis Wright Tremaine LLP
• Nanci George, President, Motivation by George!
• Paul Knoll, President, Ascent Guided Sales & Marketing Expeditions
• Nate Koenig, Chief Marketing Officer, Incyte Diagnostics
• Stephen Mikkelsen, MS, MT (ASCP), Laboratory Services Operatios Director, Intermountain Healthcare
• Kathleen Murphy, Ph.D., Chief Executive Officer, Chi Solutions, Inc.
• Khosrow Shotorbani, CEO, TriCore Reference Laboratories
• Patty Sipes, Senior Vice President of Sales & Marketing, PAML
• Jake Stevens, MBA, Director, Market Research, ARUP Laboratories
• Dan Tyre, Sales Director, Hubspot

• Opening Town Hall: The Future of Lab Sales and Marketing in Transformative Times
• Aligning Sales and Marketing to Ensure Business Success
• How to Sell Against Your Major Competitor in Today's Market
• Repositioning Sales and Marketing for a New Era
• Ten Top Legal Hotspots to Avoid When Selling Lab Tests
• New Approaches to Sales and Compensation in a Value-Focused Market
• Lab Outreach Landscape: What Key Trends Mean for Sales and Marketing
• The Power of Branding in a Volatile Marketplace
• What it Takes to Grow Sales in the Turbulent AP Market
• The Hard Realities in Today's Sales and Marketing Environment
• How Labs Can Use Inbound Marketing Including Social Media to Close Deals
• Communicating the Value of Integrated Diagnostics
• Using Marketing Analytics to Drive Strategic Sales Decisions
• The Ins and Outs of Using Essential Data Tools for Your Lab
• Sales and Marketing Roundtable: What Works in a Changing Market

Attendees are also invited to a complimentary golf outing immediately following the conference.

To find out more, or to register for Lab Sales and Marketing 2014, go to www.G2LabSales.com or call 1-800-531-1026. Group discounts are available for three or more people from the same organization. For group registrations, please call Jeff Watkins at 603-357-8229 to facilitate your registration, or email [email protected].

About G2 Intelligence

Advancing the Business of Diagnostic Medicine

G2 Intelligence provides timely, accurate, and trusted analysis of industry and market trends, legal and regulatory developments, and technology and innovation that directly affect the operations, financial performance, and competitive position of diagnostic testing laboratories and related medical services providers.

G2 Intelligence has covered and reported on the diagnostic industry for over 30 years. Today, the company delivers topical and analytical periodicals, proprietary research studies, and custom advisory services, and through live and virtual events, facilitates industry meetings and information exchanges.

G2 Intelligence is a division of Kennedy Information, LLC, a leading provider of professional markets analysis. Kennedy's parent company, Bloomberg (News - Alert) BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance - the information that matters most to professionals.

More information is available for you at www.G2Intelligence.com.

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