[November 20, 2014]

The International 3D & Advanced Imaging Society to Present Sir Charles Wheatstone Award to BSkyB at Society's 2015 Creative Arts Awards

Satellite broadcaster Sky will receive the 2015 Sir Charles Wheatstone Award from The International 3D & Advanced Imaging Society at the organization's annual black-tie Creative Arts Awards ceremony January 28^th at Warner Bros. Studios in Hollywood. The award is presented each year by The Society to recognize organizations that have "singularly advanced the arts and sciences of 3D" in movies and television. This year, Sky, along with the broadcaster's acclaimed Sir David Attenborough documentary series, will be honored.

"Sky has been at the forefront of television's technical and creative achievements," stated Society Chairman Mike DeValue of The Walt Disney (News - Alert) Studios. "This is our industry's opportunity to acknowledge Sky's breathtaking productions, exemplified by the Attenborough documentaries, which have set the worldwide standard for technical excellence and 3D storytelling," he added.

Since launching in October 2010, Sky 3D has broken new ground across a range of genres including live music, the arts, sports, movies and natural history, including six landmark projects from Sir David Attenborough with a seventh, Conquest of the Skies, due to premiere on the service this Christmas. Produced by Colossus Productions, a joint venture company formed by Sky and Atlantic Productions, Attenborough's Sky 3D documentaries have delighted critics and audiences alike, and delivered multiple award wins.

"From broacasting these stunning documentaries, to the world's first opera in 3D, to the broadcast premiere of 'Avatar' and more than 150 live sporting events, on TV, all in 3D, Sky has written the book on how 3D can thrill viewers at home," said Society Awards Chair, Buzz Hays, Studio Chief of the True Image Company. "This is The Society's opportunity to honor their brilliant team of technical and creative professionals who bring 3D to TV," added Hays.

"At Sky, we're committed to harnessing the latest innovations to deliver the very best viewing experiences to our customers," said Julia Barry, Director of Sky 3D. "To receive this year's Wheatstone Award is a great honor and testament to the ingenuity of the team at Sky and our collaborators."

Sir Charles Wheatstone is credited by history as the inventor of modern-day 3D. The Society's Wheatstone Award has previously been presented to Pixar, DreamWorks Animation, Sony Pictures Entertainment, and Panasonic (News - Alert) Hollywood Labs.

"The Sir Charles Wheatstone Award has been traditionally presented to motion picture organizations," stated Society President Jim Chabin. "It is particularly noteworthy that this year we are acknowledging a television team who have broken down the barriers and produced quality programing with an uncompromising dedication to excellence," he added.

The Society's Creative Arts Awards annually bestow its gold Lumiere™ statuette to 3D movies, television programs, advanced imaging technology and other content as selected by the Society's voting membership.

ABOUT THE SOCIETY:

The International 3D & Advanced Imaging Society was founded by Hollywood creative stakeholders, including The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Paramount Pictures (News - Alert), Dolby, IMAX, Sony Pictures, Panasonic, and others to advance the creative arts and sciences of stereoscopic 3D and advanced imaging. With chapters in the U.S., China, Japan, Canada, the E.U. and the U.K., the organization has more than 1,800 professional members in over 20 countries active in improving the arts and technologies of 3D and advanced imaging excellence. The organization hosts professional education seminars and award shows throughout the world.

ABOUT SKY

Sky is the UK and Ireland's leading home entertainment and communications company. Around 40% of all homes have a direct relationship with Sky through its range of TV, broadband and home telephony services.

Alongside its commitment to offering customers a greater choice of high-quality content, Sky is a leading innovator. Customers enjoy total control and flexibility over their favourite TV through Sky+, watch TV on the move through Sky Go, and enjoy the best quality TV experience at home through High Definition and 3D.

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