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Hiperos Advertising Campaign Highlights Reality of Third-Party Bribery and Corruption RisksBRANCHBURG, N.J. --(Business Wire)-- "Your Third Parties: Do you know who you're doing business with?" This is the question that's capturing business travelers' attention this holiday season, beaming out in a series of cutting-edge video advertisements that are airing on 18 huge screens at Chicago's O'Hare International Airport. The ads - featuring a series of suspicious-looking characters - are sponsored by Hiperos, an Opus Global company and the leading provider of third-party management software. Hiperos launched its ad campaign to promote its software solution for third-party management, including anti-bribery and anti-corruption. The campaign is timely, given world leaders' anti-corruption focus at last weekend's G20 Summit in Australia (more than 90 percent of all investigations into breaches of the US Foreign Corrupt Practices Act involve companies' third parties), and retailer Home Depot's recent disclosure that a data breach exposing more than 50 million credit cards was caused by the theft of a third party's credentials. The ads running at O'Hare don't mention Hiperos' business focus on third-party management, procuremnt or supplier management. Instead, they display captivating images of diverse individuals, with the tag (News - Alert)-line asking businesspeople if they know what their partner, supplier, subcontractor or other business connection is really up to. "Companies increasingly recognize that, in too many cases, they don't know who they're doing business with, and the potential price they face as a result," said Greg Dickinson, CEO of Hiperos. "We wanted to create a hard-hitting campaign that puts a face - or a series of faces - on the risks of not knowing who your company does business with." Recent third party-related incidents have highlighted the risks to a company's brand, reputation and bottom line caused by inadequate third-party oversight. Hiperos solutions address the need for companies to identify, assess, monitor and manage the diverse risks they assume when third parties are involved in their business. Risks can include supply chain disruption, environmental or social accountability issues, regulatory compliance problems, security breaches, information leaks, even risk of fraud or bribery. Ultimately, every company is held responsible for managing activities conducted through third-party relationships, and engaging a third party does not absolve a company from new and more stringent regulatory obligations. The campaign debuted Nov. 3 and will run through January 2015. It was a production of Chicago-based advertising agency MashburnSackett, with Sticky Worldwide and Truckenbrod International. About Hiperos Hiperos, an Opus Global company, is the leader in Third-Party Management software connecting over 300,000 third parties to many of the world's largest companies across a range of industry verticals including energy, financial services, manufacturing, real estate, pharmaceuticals, and technology. The company's flagship product, Hiperos 3PM™, is the only solution in the market that is purpose-built to simultaneously minimize the risks of using third parties while maximizing the value they provide. Implemented by the global 2000 and business consortiums to address their expanding third party management requirements, Hiperos 3PM™ has become the industry's most widely used SaaS (News - Alert)-based solution. The winner of industry awards and accolades for the proven value and low cost of ownership it delivers, Hiperos 3PM™ enables companies to protect their brand and revenues by implementing an automated, consistent approach to third party onboarding, measurement, monitoring and controls, throughout their lifecycle. Hiperos' clients include many of the world's leading companies such as Aetna, Alcoa, AON, Arrow Electronics, Astra Zeneca, AXA, Bank of Montreal, CA (News - Alert) Technologies, Charles Schwab, Halliburton, Huntington Bank, JLL, Kraft Foods, Mondelez, Microsoft, News Corporation, Peabody, PNC Bank, Rockwell Automation, Sun Life Financial, State Street, TD Bank, and United Technologies. For more information, visit http://www.hiperos.com.
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