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Virgin America Delivers Exceptional Experiences with Magnolia CMSBASEL, Switzerland --(Business Wire)-- Today Magnolia announced that Virgin America, the award-winning US airline, has chosen Magnolia CMS to power the company's digital content presence. With Magnolia's CMS, Virgin America found a partner able to build an architecture for distributing content across mobile devices with fewer resources required to support. "Today's travelers expect personalized 'anywhere, anytime' service both at home and on their mobile device," said Magnolia CEO Pascal Mangold. "Virgin America recognizes that digital channels are the key to exceptional customer experiences, and we're excited to take this elite brand into the future of the mobile-ready e-Commerce Web." Magnolia CMS, the open Java CMS that delivers smartphone simplicity on an enterprise scale, is now the choice of more than a dozen online travel agency (OTA) enterprises, including Celerity Cruises and Royal Caribbean Cruises. Operating in one of the planet's most competitive-and commoditized-marketplaces, OTAs must constantly innovate in order to retain loyal customers. In fact, more than 40% of online traffic related to travel queries now come from mobile devices and one in four travellers book their trip via smartphone. With this knowledge in-hand, Virgin America chose Magnolia for a CMS to support a new virginamerica.com site where customers now book flights nearly twice as fast as before, on any kind of device. "With Magnolia CMS, we reinvented Virgin America's digital content presence to complement and support our recently re-launched website. We rely heavily on our site both to generate revenue, as well as to reinforce our brand - Magnolia understood our dual goals for the website and their CMS is an important component of a truly revolutionary airline site that makes it easier for travelers to book and manage travel - and explore our branded content - across devices," said Luanne Calvert, Virgin America CMO. About Magnolia Magnolia is an open Java CMS that delivers smartphone simplicity on an enterprise-scale. It allows organizations to orchestrate online services, sales and marketing across all digital channels, maximizing the impact of every touchpoint. Magnolia CMS enterprise customers include Abbott Diabetes Care, Airbus Group, Al Arabiya, Allianz, Atlassian, DFAS, Generali Group, ING Bank, Michelin, Migros, Pirelli, Sony, TeliaSonera (News - Alert) and US Navy. Magnolia is used in more than 100 countries across the world by governments and leading FORTUNE 500 enterprises. Magnolia International Ltd. is the creator of both the Open Source (News - Alert) Community Edition and Enterprise Licensed Editions of the Magnolia CMS. Full global service, support, implementation, consulting and training for enterprise clients are delivered by Magnolia in collaboration with its international network of qualified partners. Find out more about Magnolia at http://www.magnolia-cms.com. About Virgin America Known for its mood-lit cabins, three beautifully designed classes of service and innovative fleetwide amenities - like touch-screen personal entertainment, WiFi (News - Alert) and power outlets at every seat, Virgin America has built a loyal following of flyers and earned a host of awards since launching in 2007 - including being named both the "Best U.S. Airline" in Condé Nast Traveler's Readers' Choice Awards and "Best Domestic Airline" in Travel + Leisure's World's Best Awards for the past seven consecutive years. For more: www.virginamerica.com
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