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Vince Beese Appointed Chief Revenue Officer of True Fit
[November 19, 2014]

Vince Beese Appointed Chief Revenue Officer of True Fit


WOBURN, Mass. --(Business Wire)--

True Fit, the leading retail SaaS (News - Alert) company helping consumers discover apparel and footwear brands and styles that fit and flatter, today announced the appointment of Vince Beese to Chief Revenue Officer. He joins True Fit to drive expansion-stage success globally across business development, sales, and client services, and to proliferate adoption of True Fit's breakthrough predictive analytics software among a growing queue of retail customers. In this new role, Vince is responsible for helping footwear and apparel retailers leverage True Fit's market-leading Discovery Engine™ to generate substantial new incremental revenue and profitability.

"It is with great pleasure that we welcome Vince to the True Fit team," said William R. Adler, CEO, True Fit. "He brings over 15 years of relevant experience having joined several other leading ventures at similar inflection points, driving their expansion stage in market. Vince's track record and reputation in the retail industry is exceptional, with a proven playbook for successfully serving Internet Retailer Top 500 companies and an unparalleled network and reputation among retailers. Vince possesses a keen eye for accelerating disruptive growth across the retail landscape, and we're thrilled to add him and his leadership to our team."

"I'm thrilled to join True Fit at this pivotal moment. The product is amazing, the compay is well funded, the team is exceptional, and I'm really impressed by the results. It's rare to join a company at this stage validated by the world's best retailers and brands, with such a deep pipeline of business. This solution solves one of the most vexing challenges in digital retail, and thus provides an exciting growth opportunity that retailers are rapidly prioritizing," expressed Beese. "It will be fun to deploy this innovative software and quickly scale to meet the growing demand."



Prior to True Fit, Vince served on executive teams scaling several successful ventures, such as SVP of World Wide Enterprise Sales at Sugar CRM ($100M+ in venture capital), Chief Revenue Officer at Amadesa (acquired by LivePerson (News - Alert)), and VP of Sales and Business Development at TrustedID, Inc. (acquired by Equifax). In addition, he was VP of National Sales at LivePerson, where he helped build its sales organization from one to 75 and secure its initial public offering. At CheetahMail (acquired by Experian), Vince grew revenues from less than $5 million to over $150 million in six years, creating the largest ESP in the world and the number one ESP for retailers. He currently also serves as a board advisor to several ventures including Windsor Circle, Handshake, Viralheat, Preact, among others.

About True Fit
True Fit is a retail software company. Its Discovery Engine™ helps consumers find brands and new styles that fit and flatter. The company provides personalized recommendations powered by fit data from millions of consumers and a network of more than 1,300 brands and leading retailers. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to inform marketing, merchandising, and product development decisions. True Fit is the winner of 3 MITX Innovation Awards; Best Consumer Tech that Makes Life Easier, Best Analytics / Business Intelligence, and Best UX; and was selected Best of Web by InStyle Magazine. Consumer Reports named True Fit its favorite technology. For more information about True Fit, follow us on LinkedIn, Facebook and @TrueFit on Twitter (News - Alert).



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