TMCnet News
PageScience Launches Health Insights Dashboard, Providing Ad Buyers With Daily Availabilities For Major Health Condition CategoriesNEW YORK --(Business Wire)-- PageScience (formerly Precision Health Media), the leader in page-level scoring for contextual ad targeting, has launched a Health Insights dashboard - allowing agencies and pharmaceutical/hospital brands to see daily ad impression availabilities for their choice of 60 major health condition categories. Impressions can be broken down by PC and mobile, and by location - either national or any combination of major markets. Health categories being tracked include AIDS-HIV, allergies, cancer, chronic pain, diabetes, flu, orthopedic and pregnancy. The dashboard, which can be sampled at http://insights.pagescience.com, also provides 90-day tracking of impression trends by category -- overall, on PC, and on mobile. PageScience had used an internal version of the Health Insights dashboard to monitor ad campaigns at the page level since pioneering its PageMatch contextual targeting solution for the healthcare industry three years ago. Pages are scored by several criteria, including contextual relevancy, viewability and historical ad performance. PageScience scores 100 million pages a month, enabling ad buyers to use search keywords to identify the deep relevance of pages in exchanges and on partner sites. "With programmatic buying increasing dramatically, agencies, pharma companies and hospital brands have been asking for an easy way to estimate reach for niche conditions," said Bill Jennings, CEO of PageScience. "So we developed Health Insights for ad buyers to quickly determine the maximum avails for their PageScience-scored inventory." "With this new dashboard, agencies and brands can now instantly access all the PageScience-scored premium programmatic ad availabilities for their specific audiences," added Satnam Gandhi, CTO of PageScience. "Each user receives a customized version of the dashboard based the specific health conditions they want to monitor." Jennings also noted the importance of the inventory trend charts: "For example, ad impressions may become scarcer when multiple brands are launching in a given category." With over 50% of display advertising projected to be bought programmatically by next year, according to eMarketer (News - Alert), Jennings added that the healthcare industry is seeking brand-safe alternatives to cookies. About PageScience New York-based PageScience, formerly Precision Health Media, delivers vast reach and precise page-level targeting to brand marketers. The company is backed by Metamorphic Ventures, Cava Capital, Hub Angels, Alpine Meridian and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Chris Young (Founder Digital Broadcasting Group). PageMatch is a trademark of PageScience. For more information, visit www.pagescience.com.
|
