TMCnet News
ad:tech New York Draws Top Digital Marketing Pros and Influential SpeakersDALLAS --(Business Wire)-- ad:tech New York 2014, the longest running digital marketing event in the industry, has announced that more than 7,000 marketing, advertising, media and technology professionals committed to the two-day event. Strong attendance this year further demonstrates the growing needs of the ad:tech communities in today's increasingly "always on" world. "We are very excited by this year's attendee turnout and by the inclusion of so many influential speakers, leading brands and top providers among our exhibitors," said Kimberly Dunn, marketing director for ad:tech. "The success of ad:tech New York is a testament to the importance of innovation and forward progress in the marketing and advertising technology space as it continuously impacts the evolving consumer market." The Expo Floor boasted more than 249 exhibitors representing 17 countries across 16 product categories, including leading solution providers such as App Annie, Domo, Pixalate, Beyond.com, GoodData, Media Nexus, Stirista, GoToMeeting, Cake, DAQRI and many more. In the NEXT Feature Area, tech startups and established brands like Aerva (News - Alert), MultiTaction, Gimbal and Reel FX showcased the latest in revolutionary solutions and interactive product displays. A new addition to the Expo Floor this year, two international pavilions featured innovative marketing solutions from Israel and Japan. Fourteen up-and-coming tech startups competed live on the NEXT stage in the Startup Spotlight Series with four winners, clypd, Klick Push, Earshot and Znaptag, comingout on top. Heineken USA, Live Nation, Alex and Ani, and Nestlé Pure Life served as brand judges in the competition, where the winners received the ad:tech Innovation Award and the opportunity to make a formal pitch in-house with these leading brands. Another highlight of the event was the announcement of the recipients of the ad:tech Industry Achievement Award to Peter Naylor, senior vice president of advertising at acclaimed media platform hulu, and Allie Kline, chief marketing officer of AOL (News - Alert) Platforms. Mr. Naylor and Ms. Kline are true innovators in digital media and advertising, having led the strategies of today's biggest Web and television properties. Both recipients have a proven history of excellence in digital marketing by pioneering innovative advertising campaigns, media technology solutions and business management. Naylor and Kline have given back to the digital marketing industry through involvement with company and organization boards, actively participating in industry associations and thought leadership. Attendees participated in more than 30 topical breakout sessions, four sponsored workshops, eight think:tech educational forums and five keynotes delivered by leaders in brand management, advertising, social analytics and more. The keynotes tackled timely digital marketing topics such as igniting innovation in your brand, visual storytelling and social sharing and interaction, including discussions with influencers Babs Rangaiah, vice president of global media innovation and ventures for Unilever, Brian Monahan, vice president of marketing for Walmart.com, Alan Cohen (News - Alert), co-founder of Giant Spoon, John Nardone, executive vice president and general manager at Rocket Fuel, Don Faul, head of operations at Pinterest, and Ellen Stone, executive vice president of marketing for Bravo and Oxygen Media and more. The conference concluded with an inspiring discussion around the power of viral content in the marketplace featuring Dr. Jonah Berger, New York Times and Wall Street Journal bestselling author of Contagious: Why Things Catch On. More Information:
About ad:tech: ad:tech is an interactive advertising and technology conference and exhibition - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives. Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world. For more information, visit www.ad-tech.com. ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com. |
