TMCnet News

Research and Markets: Marketing Automation Software Market to 2019: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing
[November 13, 2014]

Research and Markets: Marketing Automation Software Market to 2019: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing


DUBLIN --(Business Wire)--

Research and Markets (http://www.researchandmarkets.com/research/88ffv5/marketing) has announced the addition of the "Marketing Automation Software Market by Application - Global Forecast to 2019" report to their offering.

It is expected that the global Marketing Automation Software Market will grow from $3.65 billion in 2014 to $5.5 billion in 2019, at a CAGR of 8.55% during the forecast period 2014 - 2019.

Marketing Automation software automates repetitive business task, develop and implement email marketing campaign, maintain track of current and potential customers, and it is useful in small industries too. Due to these features the solution is adopted widely across various sectors and thus the global Marketing Automation Software market is growing at the faster rate with the CAGR of 8.55% fro 2014 to 2019.



The major factors that is driving the Marketing Automation Software market is the need of marketing accountability, third-party application ecosystem, and growth in multiple online channels is enhancing the market globally. These drivers are creating demand of the software across various verticals.

Furthermore, this market has seen significant growth during coming year as the need for the digital marketing has increased. The need for the predictive analysis and content analytics has boosted the market. The market landscape is shaped by the factors like mergers and acquisition by the key players, growth in third-party application ecosystems, enhancing the platform beyond e-mails. With the companies more focusing on SMBs with limited resources has contributed to the growth of the market.


Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 Industry Trends

7 Marketing Automation Software: Market, By Applications

8 Marketing Automation Software: Market, By Vertical

9 Global Marketing Automation Software: Market, By Deployment Model

10 Global Marketing Automation Software: Market, By End User

11 Geographic Analysis

12 Competitive Landscape

13 Company Profiles

  • Act-On Software Inc,
  • Adobe Systems Incorporated
  • Cognizant (News - Alert)
  • Hubspot Inc,
  • Ibm Silverpop
  • Marketo
  • Oracle Eloqua
  • Salesforce
  • Sas Institute Inc.
  • Teradata (News - Alert) Aprimo

For more information visit http://www.researchandmarkets.com/research/88ffv5/marketing


[ Back To TMCnet.com's Homepage ]