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All the 2014 Assegai Awards winners [Bizcommunity (South Africa)](Bizcommunity (South Africa) Via Acquire Media NewsEdge) The Assegai Awards is one of the highlights of the industry's calendar. Presented at Shine Studios in Braamfontein on 6 November, the Awards celebrated the direct marketing industry... "We were truly inspired by some of the entries we saw this year," says Alastair Tempest, Chief Operating Officer of the DMASA. "Marketers rose to the occasion and created exceptional campaigns. The judges were really tested to find the best of the best. The calibre of creativity and the use of innovative technology driving the campaigns this year were truly ingenious." An Assegai Award does not give honours for extravagant production values or enormous budgets. Rather, it recognises breakthrough strategy, creative brilliance and outstanding results in all Direct Marketing media, from mail and print to digital, from mobile to broadcast. It rewards effective, measured marketing. As competition within the marketing industry heats up, clients are looking for true investment in their brands and campaigns, this includes return on investment, winning consumers, retention, and laying the foundation for long term business success. According to research just unveiled by the GlobalDMA (of which DMASA is a member) investment in direct marketing in SA is growing at higher rate than in most of the other 16 countries surveyed. The Assegai Awards clearly are a relevant and an important part of the marketing landscape. Pieter Swart, Group Executive: Mail Business of the South African Post Office, lead sponsor of the Awards says: "We are proud to be associated with the Assegai Awards, and we enjoy the exciting work showcased. Our relationship with the direct marketing industry is one of long standing and we are honoured to be a part of rewarding and recognising excellence." Other sponsors include: Absa; Bizcommunity; Blue Label Data Solutions; Digital Planet; Effective Intelligence; Information Capital; List Perfect; Mark Lives; Merpak Envelopes (Pty) Ltd ; Nedbank; Nex Media; Ogilvy; P:Cubed; Standard Bank and The Marketing Site. The Assegai Awards brings together the leading agency, brand and supply experts. "It was a great opportunity to encourage the industry to be collaborative and have a unified vision. The DMASA's emphasis on training resources and guidance encourages best practice and integrity, along with professional and ethical business conduct remains entrenched within the industry," concluded Tempest. The following is a complete list of this year's Awards winners. All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor. Congratulations! Awards Title of Entry Company Name MEDIA AWARDS 3D Bronze Red Bull X-Fighters Media Kit Publicis Machine Direct Mail: Addressed Campaigns Gold Nedbank Brighter Tomorrow Personal Loans Campaign Lesoba Difference Gold Nedbank Best for You Personal Loans Campaign Lesoba Difference Gold Nedbank Next Step Personal Loans Campaign Lesoba Difference Gold SOS Christmas Mailing 2013 5th Dimension Silver Nedbank What you Need Personal Loans Campaign Lesoba Difference Silver SOS Recipe Mailing 2014 5th Dimension Bronze BA Credit Card launch Mortimer Harvey Leader SOS Seed Mailing 2013 5th Dimension Direct Response Mass Media: TV, Print, Out-of-Home and Radio Bronze Myths OPENCO The Open Collaboration Leader Virgin Money WTF card campaign Mortimer Harvey Face to Face Activations / Field Marketing Silver MWEB WiFi Virtual Wine Tour Ambrosia Brand Experience Agency Silver Vaseline Skin Analysis in 60 Seconds Liquorice & Minanawe Bronze Momentum: FPI Campaign Lesoba Difference Bronze Shield B+W Top Gear Festival Activation Gorilla Creative Media Bronze Stimorol Sensations Activation POD Communications Bronze Rewards & More Field Activation The Foschini Group Bronze Pin Pop School Tour Nungu Marketing & Distribution Leader The Heartfelt Project Fine Healthcare Experiential Media Silver PoloTag OgilvyOne South Africa Silver MINI "minilectrix" Gloo Silver Make Think Become Did BNRY & Jupiter Drawing Droom JHB Leader SMoD - Street Museum of Design iKineo Leader Smith & Nephew Visionaire Fine Healthcare Leader Journey of Water OgilvyOne South Africa Mobile SMS, MMS Silver KFC Ka-Ching Dash Ogilvy & Mather Johannesburg Bronze POND'S flawless radiance 7 Day Challenge Gorilla Creative Media Mobile Marketing: Interactive (Display, Games, (pull) Banner ads, Mobi Sites) Gold BMW "are you 2 enough" Gloo Silver BMW 2 Series - Are you 2 Enough? Vizeum South Africa Silver KFC Ka-Ching Dash Ogilvy & Mather Johannesburg Silver PoloTag OgilvyOne South Africa Bronze Make Think Did The Jupiter Drawing Room (Johannesburg) South Africa Bronze bookly NATIVE VML Search Marketing: SEO and PPC Silver Direct Axis SEO Illumination Campaign ROGERWILCO Bronze HealthCart.co.za SEO Sprout, by iKineo Leader ooba SEO campaign ROGERWILCO Leader Genesis Medical David vs Goliath SEO project ROGERWILCO Online: Banners, Micro sites, Websites and Other Gold FNB "League of Innovators" Gloo Gold Capitec Bank #AskWhy Quirk Cape town Silver Capitec Bank Website Quirk Cape town Bronze Tiger Brands Beacon Easter Campaign EOH Digital Leader #GLAadventure iProspect E-commerce Leader HP Shop's Makeover Digital Planet Telemarketing: Outbound Gold ABSA Rewards Outbound Sales Campaign NEXT Gold Cell C GET MORE NEXT Social Media (Social Media Platforms) Gold Absa RooiBokke Cerebra, Base2, Playmakers, Thackwell & Whittaker on behalf of Absa Gold The Street Store M&C Saatchi Abel Silver SuperSport World Cup Live Levergy Silver PoloTag OgilvyOne South Africa Bronze Magnum Pink & Black Twitter Auction Liquorice, The Hardy Boys & Marcus Brewster Bronze Nandos 16 Pictures Publicis Machine Email Marketing Gold MINI "the new original" Gloo MULTI CHANNEL / BORDER AWARDS Integrated Direct Marketing Campaigns Gold FNB "League of Innovators" Gloo Gold Ke Yona NATIVE VML Silver Inflation Bulldog 99c Communications Silver PoloTag OgilvyOne South Africa Silver Johnnie Walker Meet Your Match King James Silver The Hungry Lion Lucky Bucket Quirk Cape Town Bronze Democratic Alliance - General Election Campaign 2014 M&C Saatchi Abel Bronze Make Think Did The Jupiter Drawing Room (Johannesburg) South Africa Bronze Tropika Island of Treasure Six 7 Different Kinds of Smoke Leader Golf R digital launch campaign OgilvyOne South Africa Leader For The Bold Mortimer Harvey Leader 1818 Clubhose Driver Notabene RELATIONSHIP MARKETING AWARDS CRM Programmes Gold Momentum 947 Cycle Challenge Demographica Silver Adidas 3Stripes Prime Arc Bronze Momentum: Passion for Life Campaign Lesoba Difference Loyalty Programmes Silver CELL C GET MORE Stratitude (Pty) Ltd ERM: Employee Relationship Marketing Gold REDbutler Stratitude (Pty) Ltd Gold NTT One Million Absa Bank Limited Silver Switchlab Innovation Management Program Afrocentric Health and Inter-net Silver Multichoice MLIFE Stratitude (Pty) Ltd Bronze Momentum: DNA ERM Programme Lesoba Difference Bronze 10/10 - mConnect Intranet Relaunch The Actuate Group (Pty) Ltd Database and Analytics Innovation Silver Incremental Response Lift Modelling Nedbank Personal Loans CRAFT AWARDS Most Effective Use of Content Gold Johnnie Walker Meet Your Match King James Silver Your Legend Lives On 99c Communications Bronze Standard Bank Financial OMNICOMMEDIAGROUP SA Leader Make Think Did The Jupiter Drawing Room (Johannesburg) South Africa Branded Content Silver The Volkswagen Golf R OgilvyOne South Africa Silver Zinger Double Down Ogilvy & Mather Johannesburg Bronze Ke Yona NATIVE VML Bronze Standard Bank Financial OMNICOMMEDIAGROUP SA Leader Johnnie Walker Meet Your Match King James Leader Your Legend Lives On 99c Communications Leader Kreepy Krauly Wrangler Retroviral and Ebony + Ivory Leader Dentyne Anytime OgilvyOne South Africa Art Direction Gold Where Women Walk Base2 Gold Habari Media Pow Wow Calendar Publicis Machine Gold PoloTag OgilvyOne South Africa Gold Absa Private Bank Staff Campaign Mortimer Harvey Silver World Leisure Holidays - Children of The Pool OPENCO The Open Collaboration Silver FNB "League of Innovators" Gloo Silver World Leisure Holidays - Little Shop of Toddlers OPENCO The Open Collaboration Bronze Red Bull X-Fighters Media Kit Publicis Machine Innovative Solutions Gold The Street Store M&C Saatchi Abel Silver App launch-Mission Control studio with personalised responses and LCD mail pack to social influencers Standard Bank Bronze FutureNOW iKineo Bronze PUMA "VISAR" Gloo Leader MINI "minilectrix" Gloo Leader Discovery Wellness Experience BNRY UX, Interface and Navigation Design Gold BMW "are you 2 enough" Gloo Bronze Golf R digital launch UX and Navigation OgilvyOne South Africa Use of New Technologies Gold bookly NATIVE VML Silver Chocnology NATIVE VML Bronze ATNS: Video Booklet Campaign Lesoba Difference Apps Bronze BMW "are you 2 enough" Gloo SPECIAL DIRECT AWARDS Non Profit Direct Marketing Campaign Gold The Exchange NATIVE VML Gold The Street Store M&C Saatchi Abel Bronze Journey of Water OgilvyOne South Africa Leader Save the Children - SA Cares Micro Site 5th Dimension Leader Buckets of Love Campaign Downes Murray International Student Direct Marketing Campaign Gold Phyllis Robertson Home Coin-laying Student group from University of Pretoria Gold Human Trafficking Impact Communication Agency University of Johannesburg Bronze Human Trafficking Ignite Solutions University of Johannesburg Public Benefit Direct Marketing Campaign Silver Guardians Campaign Downes Murray International INDIVIDUAL AND COMPANY AWARDS Organisation of the Year Direct Marketer of the Year SME of the Year Young Direct Marketer of the Year Faheem Chaudhrym M&C Saatchi Abel Agency of the Year Brand of the Year Nex Media Magazine DMA HALL OF FAME Julian Ardagh SAPO Nkosi Award Lesoba Difference Direct Mail: Addressed Campaigns Nedbank Brighter Tomorrow Personal Loans Campaign All rights reserved. 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