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United States : Motorola Solutions and Coffee Bean Technology Offer Innovative Solution for Smartphones That Enables Greater Interaction Between... [TendersInfo (India)]
[November 10, 2014]

United States : Motorola Solutions and Coffee Bean Technology Offer Innovative Solution for Smartphones That Enables Greater Interaction Between... [TendersInfo (India)]


(TendersInfo (India) Via Acquire Media NewsEdge) United States : Motorola Solutions and Coffee Bean Technology Offer Innovative Solution for Smartphones That Enables Greater Interaction Between Stores and Their Customers With the aim of achieving greater interaction between stores and their customers, Motorola Solutions, a leading provider of mission-critical communication solutions and services for government and enterprise customers, signed an exclusive agreement with Coffee Bean Technology to develop a solution that offers retailers personalized contact with their customers using free Wi-Fi, social networks and Motorola's AirDefense location and tracking system.



The tool, which was co-designed by both companies, creates a new market concept based on scenarios and trends that show the increasing use of smartphones. According to reports produced by Custora, a platform that provides online retailers a better understanding of the sector and their clients, Mobile Commerce (or m-commerce) in the United States grew from US$ 2.2 billion in 2010 to US$ 40 billion in 2013, and is expected to reach US$ 50 billion by 2014. Based on these figures, both companies identified a new niche: helping retailers boost their sales and their customers' loyalty.

The solution integrates Motorola s Connected Shopper with Coffee Bean Technology's Social-ID Marketing Platform to create an ideal solution for retail premises, large retail stores, shopping centers, airports, convention centers, events and more. The benefits of this solution, which stores detailed information about a customer s social profile, range from keeping customer databases updated to increasing contact with each customer. The solution also offers benefits to customers, who will receive personalized messages and recommendations based on their preferences.


To enjoy these benefits, customers register to access to free Wi-Fi offered by the stores they visit. When connected, the system will offer them the option of registering with one of their social networks to simplify the process. When customers choose this option, the solution uses their social media profiles to send them personalized messages; alerts about store sales; and coupons, announcements and product recommendations that may be of interest to them based on their social profiles. These messages are sent via push notifications, SMS and e-mail.

Locationing is based on Motorola s Air Defense system, with exclusive technology that identifies a person's exact position using a wireless network infrastructure, without activating the smartphone's GPS system. The platform is capable of recognizing users inside the store or entering the premises. It also traces flow and customer maps, supplying information that enables one-to-one, real-time marketing.

(c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info).

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