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ThreatMetrix's Fall 2014 Release turns transaction trust up to twelve [EMBIN (Emerging Markets Business Information News]
[November 10, 2014]

ThreatMetrix's Fall 2014 Release turns transaction trust up to twelve [EMBIN (Emerging Markets Business Information News]


(EMBIN (Emerging Markets Business Information News) Via Acquire Media NewsEdge) Global US-based cybercrime protection firm Threatmetrix has released its latest Fall 2014 Release with a host of new and upgraded enterprise-class security solutions, turning things up past 11… to 12! ThreatMetrix is rapidly growing US-based anti-cybercrime company, and purchased Australia's transactional and authentication pioneer TrustDefender in January 2012.



The company blended TrustDefender's technologies throughout its products and services, delivering 'market-leading advanced fraud prevention and frictionless context-based security solutions' which 'authenticate consumer and workforce access to mission critical applications using real-time identity and access analytics that leverage the world's largest trusted identity network'.

ThreatMetrix is also the fastest-growing provider of context-based security and advanced fraud prevention solutions, growing from strength to strength, and this week is holding its 'ThreatMetrix CyberCrime Prevention Summit 2014' in Palm Springs, where '250 fraud prevention and cybersecurity professionals and experts from around the globe gather in the Palm Springs desert to advance the cause of building trust on the Internet.' Coinciding with the Summit is the launch of the ThreatMetrix Fall 2014 Release, which incorporates new data sources to enrich ThreatMetrix's context-based authentication.


The company says this latest release 'delivers improvements in how ThreatMetrix customers can integrate information from any source to enhance the depth and breadth of data available for real-time analysis by the ThreatMetrix Global Trust Intelligence Network (The Network)'.

The new release also includes 'new capabilities to analyse and determine risk factors associated with applications running on Android-based devices.' ThreatMetrix's customers get the ability 'to privately store and analyse organisational-supplied data relevant to determining trust and risk levels or other attributes specific to their business.' In addition, the new release delivers 'mobile risk and trust analysis improvements to better determine the trustworthiness of applications running on Android devices through a partnership with Webroot', which specialises in 'cloud-based, real-time Internet threat detection'.

One of the ways ThreatMetrix's context-based security and advanced fraud prevention solutions is enhanced by the Fall 2014 Release is through several new capabilities, of which Persona DB is the first.

This enables organisations to 'privately store user or customer-identifying attributes, characteristics, and behaviours.' ThreatMetrix explains that 'any data relevant to authorising visitor access can be stored, including information such as normal usage locations, mobile phone numbers for step-up authentication, compromised IP or email addresses, banned country lists for compliance and countless other data elements.' ThreatMetrix customers are now able to 'perform a customisable, comprehensive user, device, and behaviour analysis for each access or transaction attempt in real time.' Ken Jochims, Director of Product Marketing at ThreatMetrix said: "The new Persona DB enables ThreatMetrix customers to provide their own data sources to improve their ability to distinguish between trusted users and fraudulent activity." "For example, banks and financial institutions can include banned country lists to ensure they are compliant with governmental trade restrictions. In addition to blocking suspicious activity, Persona DB data can also be used to enhance good customer access by identifying trusted high-value customers through frequent flier status data, streamlining access or by applying other specialized actions." Another new capability in the Fall 2014 Release involves 'Mobile Application Analysis.' The company explains that 'security risks inherent in mobile devices are more prevalent than ever, as 42% of Android applications have been classified as malicious, unwanted or suspicious.' This new capability provides an integrity check of the mobile application it's protecting to ensure it has not been compromised or contains malware.

It also scans all installed mobile applications to verify their reputation though The Network via integration with the Webroot BrightCloud Mobile App Reputation Service to detect the presence of malicious or unwanted apps in order to reduce the risk of personal information theft.

ThreatMetrix says these 'new data collection and analysis features, together with existing mobile detection and analysis capabilities, such as root detection, deliver a complete security risk profile of each user's device.' Scott Merkle, VP of Enterprise and OEM sales at Webroot said: "We're excited to partner with ThreatMetrix to extend our market-leading mobile classification services to determine trust levels for Android applications." "Together, we can empower organizations to identify threats lurking in mobile applications while maintaining compliance by protecting access and transactions for a multitude of mobile devices." ThreatMetrix's Jochims added that: "As cybercriminals continue to advance their capabilities, ThreatMetrix will ensure it is providing customers with the most in-depth data available for analysis." "Together, Persona DB and Mobile Application Analysis enrich and expand the data available to The Network. These capabilities enable businesses to identify cybercriminals in real time while creating enhanced experiences for trusted customers or users." (c) 2014 EMBIN (Emerging Markets Business Information News) Provided by SyndiGate Media Inc. (Syndigate.info).

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