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United States Automotive Advertising Outlook 2014-2015: Digital Advertising Reaches a Tipping Point(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/drk89k/2014_to_2015) has announced the addition of the "2014 to 2015 Automotive Advertising Outlook: Digital Advertising Reaches a Tipping Point" report to their offering. When it comes to selling cars, good times seem to be back for manufacturers and dealers. As new-car sales slowly but surely climb back to pre-recession levels, the euphoria won't be enjoyed by the more than 3,500 franchised dealerships and five major car brands that have disappeared in the past decade. What's left is a smaller, more efficient, and certainly digitally-focused marketplace. Automotive is the second-largest advertising category, behind general merchandise stores, at $35.5 Billion. It's proving to be a landmark year for digital advertising. For the first time, more than half of all advertising dollars will be spent on digital media. This 30 page report includes 23 charts and graphs, plus an Automotive LA$R (Local Ad Spending Report) for the Total U.S. - including: projected motor vehicle sales and source of ad spending by media type. Also included is a memo from Ford Motor Co. Key Topics Covered: Chapter 1: A Return to Good Times - Maybe - U.S. Total New Car/Light Truck Sales, 2001-2019 - Total Auto Dealerships Since 1991, and Forecast to 2015 - New-Car Per-Vehicle Advertising Costs, Digital vs. Traditional Media - New-Car Sales Fall Through Rate, 2004-2015 - Potential U.S. New Car Buyers* vs. New Cars Sold, 2004-2015 - Average Used Car Prices, 2005-2014 Chapter 2: Auto Advertising Continues Rebound - Total Auto Manufacturer Ad Spending, 2012-2015 - Total Auto Dealer Ad Spending, 2012-2015 - 2014 Total Auto Dealer Ad Spending, New vs. Used - 2014 Ad Spending per New Vehicle Sold by Franchise Employee Cohort - Total 2014 Projected New Car Advertising Spending - Total Auto Dealer Association Ad Spending, 2012-2015 - Dealer Associations: Only 10% of Ad Buys Are Digital - Total Private Party Auto Ad Spending, 2012-2015 Chapter 3: The Digital Advertising Details - Digital Channels Dominate Info Sources in Car-Search - 2014 Auto Industry Online Ad Spending by Format - Franchised Dealers, Online Ad Spending by Category, 2012-2019 - Independent Dealers, Online Ad Spending by Category, 2012-2019 - Dealer Associations, Online Ad Spending by Category, 2012-2019 - Manufacturers, Online Ad Spending by Category, 2012-2019 Chapter 4: Promotions: The Future of Auto Marketing - Incentives per New Car Sold as of September 2014 - Total Auto Dealer Promotions Spending, 2014-2015 - Auto Dealer Online Promotions Spending, 2014-2015 For more information visit http://www.researchandmarkets.com/research/drk89k/2014_to_2015 CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Advertising and Marketing (http://www.researchandmarkets.com/categories.asp?cat_id=25&campaign_id=drk89k) . (c) 2014 M2 COMMUNICATIONS |