TMCnet News

AIRCEL EYES TIE-UPS FOR MUSIC PRODUCTS TO DRAW DATA USERS
[November 03, 2014]

AIRCEL EYES TIE-UPS FOR MUSIC PRODUCTS TO DRAW DATA USERS


(Indian Business Insight Via Acquire Media NewsEdge) Telecom service provider Aircel, which is aiming to increase its data subscriber base and boost data consumption on its network, is looking to forge more partnerships to offer music products and services. Subscribers are keen to consume music and are ready to pay a premium for it. Aircel's drive is part of industry-wide efforts to get subscribers to use more of the premium and high margin data services, which are expected to fuel future growth in the sector. Aircel has already formed alliances with handset maker Micromax and a music streaming app to launch music smartphone Canvas Beat and a music morning service. The intent behind introduction of various music offerings is to increase data penetration and usage among the company's users, especially among the youth. Aircel also wants to tap first-time users and may go in for more such partnerships.



[ Back To TMCnet.com's Homepage ]