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Mondelez International Chooses StayinFront as Its Global Mobile Retail Execution Software [Food and Beverage Close - Up]
[October 31, 2014]

Mondelez International Chooses StayinFront as Its Global Mobile Retail Execution Software [Food and Beverage Close - Up]


(Food and Beverage Close - Up Via Acquire Media NewsEdge) StayinFront has reported a global agreement with Mondelz International to deliver SaaS mobile retail execution software on Android tablets and smartphones.

According to a release, the TouchCG system is currently deployed in seven countries with three more planned for 2014. Over thirty additional countries are scheduled to be deployed in 2015, with the remainder of the global business to be completed in 2016.



Mondelz International will use StayinFront TouchCG mobile software to help reps drive in-store sales by providing detailed information about store conditions, sales volumes and promotions. In appropriate routes to market StayinFront PitchBook, StayinFront's, dynamic selling tool, will enable field representatives to launch customized, data-driven, multimedia presentations to store buyers.

"StayinFront TouchCG will help us increase productivity and make our field representatives more effective at the point of sale," said Mark Dajani, CIO, Mondelz International. "StayinFront's mobile software is configurable for the many different roles and needs of our markets around the world, helping us to sell more in more countries." "We are excited about our partnership with Mondelz International," said Thomas Buckley, CEO, StayinFront. "Mondelz International field reps around the world will benefit from our TouchCG technology whether they are selling to the largest format stores or the smallest roadside kiosks." More information: www.mondelezinternational.com www.stayinfront.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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