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Acxiom and Weibo Partner [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Acxiom reported a partnership with Weibo Corp. According to a company release, Weibo will leverage the Acxiom Audience Operating System to deliver digital marketing to its advertisers via Acxiom's data privacy protection technology. "As a leading Chinese-language social media platform, we are always seeking new ways to maximize value for our customers based on the vast data resources of Weibo, in a more secure and efficient manner," said Yajuan Wang, Vice President, Commercial Operation of Weibo. "Using AOS and Acxiom Safe Heaven, we are able to establish the first personal data protection mechanism in China that provides more effective digital marketing solutions to our advertisers." "Acxiom's AOS has powered Weibo's first integration between online and offline marketing data, already resulting in a nearly fivefold increase in sales for one Weibo client," said Yu Kong, General Manager of Acxiom China. "This strategic partnership with Weibo further cements Acxiom's key role in future developments within Chinese social media marketing and reiterates the company's strong commitment to the local market." "The ethical use of data always has and will always be one of Acxiom's guiding principles," said J.J. Pan, Director of Privacy and Public Policy at Acxiom Asia Pacific. "We will continue to look for new ways to improve consumers' confidence in our high standards for data collection and use." Weibo is a social media platform. Acxiom is a data, analytics and software-as-a-service company. ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. [ Back To TMCnet.com's Homepage ] |