TMCnet News
LiquidHub Acquires Digital Marketing Agency Foundry9PHILADELPHIA & NEW YORK --(Business Wire)-- LiquidHub, a global digital integrator, announced today that it has completed the acquisition of Foundry9, a New York City-based digital agency that delivers strategy, digital marketing, design, and analytics solutions to help companies strengthen brand experiences and customer engagement. The acquisition strengthens and expands LiquidHub's digital marketing services, and helps align CMOs and CIOs by delivering both creative marketing capabilities and technology expertise from a cohesive team. "From its beginning, Foundry9 has created marketing campaigns with digital at the core-not as an add-on," said Jonathan Brassington, CEO and co-founder of LiquidHub. "With this acquisition, we are providing our customers a unified team of digital experts who can guide them through the entire customer lifecycle with both creative and technology services. We will now be better positioned to help our clients define a marketing strategy, create a compelling visual experience, segment customers and engage with them across different media and data-driven campaigns. We are proud to join forces with Foundry9's thought leaders and set the stage for the next evolution of digital customer engagement." The gap between CIOs and CMOs is becoming the focus of most companies as they battle for market share in an increasingly digital environment. According to a Forrester (News - Alert) Research report, "The Evolved CMO in 2014" by Sheryl Pattek, technology awareness was identified by more than half (54%) of CMOs as the top competency to improve, while at the same time 63% idntified new customer acquisition as their top objective. In the same report, Forrester notes that more CMOs recognize the need to engage their CIOs to develop the most effective strategy for putting marketing technology into practice, from 30% in 2011 to 51% in 2014. "LiquidHub's deep technology and process expertise complement Foundry9's marketing and technology capabilities. As one company we will provide a unified marketing and technology team that can rapidly execute best-in-class programs to meet both the CIO's and CMO's needs," said Matthew Bernardini, CEO of Foundry9. "Companies have aggressive sales and marketing goals that require rapidly deployed, efficient digital technology solutions to achieve them. Together, Foundry9 and LiquidHub will help clients drive digital customer engagement across all sales and marketing touchpoints, building loyal customers and attracting new brand advocates." Operating as "Foundry9, a LiquidHub Company," the agency will continue working from its Manhattan, Los Angeles and Wilmington, Del. office locations. The Foundry9 executive team will lead LiquidHub's digital marketing services operations. LiquidHub partners with global healthcare and financial services brands to deliver technology innovation and integration, a market that is projected to see continued growth as customer engagement, analytics, and multi-channel integration remain top-of-mind for chief marketing and information officers alike. About Foundry9 Foundry9 is a unique agency that concentrates on results-driven marketing solutions. We bring together senior thought leaders with an expertise in demand generation to create integrated, multi-touch campaigns that engage customers throughout the marketing lifecycle. Foundry9 excels at solving complicated marketing challenges, and provides end-to-end services, including strategy, design, media planning, buying, analytics, reporting and CRM solutions. For more information about Foundry9, please visit www.foundry9.com. About LiquidHub Headquartered outside Philadelphia, LiquidHub is a digital integrator that partners with businesses to improve customer engagement and drive growth. With operations in North America, Asia, and Europe, we empower the leading global healthcare and financial services companies through technology innovation. Our customer successes are the result of a culture rooted in thought leadership and delivery excellence. For more information about LiquidHub, please visit www.liquidhub.com.
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