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Acxiom and Weibo Release Big Data Marketing Platform [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Acxiom reported a strategic partnership with Weibo Corp. As part of the relationship, Weibo will leverage the Acxiom Audience Operating System (AOS ) to deliver greater digital marketing efficiency to its advertisers in a privacy-compliant way via Acxiom's data privacy protection technology. According to a company release, AOS allows marketers, agencies and publishers to plan, buy and optimize audiences across channels, devices and applications with precision and scale. This technology will allow Weibo to achieve more accurate data matching and analysis, improved ROI and greater value for its customers. Acxiom Safe Haven capability removes PII and replaces it using anonymized storage of contact history to support expanded analytics in a privacy-compliant way. "As a leading Chinese-language social media platform, we are always seeking new ways to maximize value for our customers based on the vast data resources of Weibo, in a more secure and efficient manner," said Yajuan WANG, Vice President, Commercial Operation of Weibo. "Using AOS and Acxiom Safe Heaven, we are able to establish the first personal data protection mechanism in China that provides more effective digital marketing solutions to our advertisers." "Acxiom's AOS has powered Weibo's first integration between online and offline marketing data, already resulting in a nearly fivefold increase in sales for one Weibo client," adds Dr. Yu KONG, General Manager of Acxiom China. "This strategic partnership with Weibo further cements Acxiom's key role in future developments within Chinese social media marketing and reiterates the company's strong commitment to the local market." "The ethical use of data always has and will always be one of Acxiom's guiding principles," said Dr. JJ PAN, Director of Privacy and Public Policy at Acxiom Asia Pacific. "We will continue to look for new ways to improve consumers' confidence in our high standards for data collection and use." Weibo is a social media platform for people to create, distribute and discover Chinese-language content. Acxiom is an enterprise data, analytics and software-as-a- service company. More Information: http://www.acxiom.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |