[October 28, 2014]

INSERTING and REPLACING The Countdown to EMV: A New eBook from PYMNTS.com

Insert after third paragraph of release: Oberthur on EMV and the path to digital: "The techniques and technologies EMV utilizes are the technologies that are being exploited to secure cyber space. Standards like EMV are being developed to provide the mechanisms to assure our individual identity in cyberspace."

The corrected release reads: 

THE COUNTDOWN TO EMV: A NEW EBOOK FROM PYMNTS.COM

Sharing insights of industry leaders on preparing for the EMV liability shift

This month marks the one-year benchmark before the EMV liability shift takes effect, changing nearly every part of the payments ecosystem from issuers and merchants to consumers and payments networks. Compiled into an easily readable eBook, industry leaders provide their perspective, best practices, learnings from other markets, and insights on preparing for the impending Chip and PIN and digital future.

Each chapter reflects the unique perspective of the contributing company. Excerpts include:

Gemalto (News - Alert) on EMV and the adoption of contactless payments: "As EMV becomes ubiquitous in the U.S., the timing has never been better for contactless payments. Issuers can now leverage two important benefits of the EMV migration: The momentum of consumers changing their payment experience at the point-of sale, and the new infrastructure that merchants are currently installing." Gemalto discusses the countdown to EMV and best practices following their extensive experience in cntactless payments and deployment of over one billion EMV cards worldwide.

Oberthur on EMV and the path to digital: "The techniques and technologies EMV utilizes are the technologies that are being exploited to secure cyber space. Standards like EMV are being developed to provide the mechanisms to assure our individual identity in cyberspace."

Creditcall on EMV and the risk at the POS: "The safest payments system possible combines EMV with point-to-point encryption (P2PE) at the POS level. What ISVs, VARs and integrators need to understand, is that getting a POS or mPOS solution EMV-ready will not happen overnight, as a migration will take approximately 22 months to complete. When crunched for time and resources, it's imperative for payments systems organizations to know pre-certified EMV solutions exist, and will significantly reduce the amount of time and effort to get up and running."

Datacard on EMV and increased security: "EMV chip card ubiquity in the US will dramatically decrease the options fraudsters will have to use stolen account data, and it will enable cardholders to embrace new ways of making payments by protecting and informing them."

To download this eBook please click here. For more information on what the payments and commerce industry say about EMV, please visit PYMNTS.com

About PYMNTS.com

PYMNTS.com is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of payments and commerce and make news.

This powerful B2B platform is the #1 site for the payments and broader commerce ecosystem by traffic and the premier source of information about "what's next" in payments. C-suite and VP level executives turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry. It provides an interactive platform for companies to demonstrate thought leadership, popularize products and, most importantly, capture the mindshare of global decision-makers. PYMNTS.com …. where the best minds and best content meet on the web to learn "What's Next" in Payments and Commerce.

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