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HP Broadens Moonshot Portfolio to New Applications for Increased Efficiency and Lower Cost
[October 24, 2014]

HP Broadens Moonshot Portfolio to New Applications for Increased Efficiency and Lower Cost


(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 24 October 2014 Release date- 23102014 - PALO ALTO, Calif. - HP today announced new HP ProLiant Moonshot solutions, further expanding the portfolio of customized end-to-end compute solutions designed to enable business innovation while lowering datacenter costs.



The announcement includes new HP Moonshot solutions for: Application delivery with Citrix XenApp Video transcoding with Harmonic Inc. and Vantrix Web infrastructure in-a-box Managed web hosting 'A transformative approach to computing is required to enable breakthrough capabilities not possible using traditional servers and move the needle on workload optimization,' said Paul Santeler, vice president and general manager, Moonshot, HP. 'The unique architecture of HP Moonshot delivers extreme density and power efficiency. Customers can expand their offerings and prepare for the future, while significantly reducing the complexity of their infrastructure.' HP Moonshot is capturing the attention of innovative global companies like 20th Century Fox, which is using the system to migrate web workloads from the public cloud and for transferring large digital movie and television files, trailers and digital marketing content.

'For a global media company, innovation is key and HP Moonshot has been a great tool in our arsenal,' said John Herbert, chief information officer and executive vice president, 20th Century Fox. 'With HP, we've been able to repatriate digital marketing websites from the public cloud, as well as expedite our extreme file transfer capabilities, all at unparalleled economics while at the same time being kind to the planet.' Enhancing application delivery In combination with Citrix XenApp, HP is introducing a new HP Moonshot solution for application delivery. The solution enables organizations to: Increase productivity from any place, at any time, by simplifying the delivery of business applications to employees, regardless of their device.


Reduce the cost and complexity of managing applications in the data center by consolidating application delivery into a single architecture.

Achieve lower total cost of ownership (TCO) with fewer components to manage, less floor space, and reduced power consumption.

The HP Moonshot solution for application delivery is based on the new HP Moonshot ProLiant m710 server, which features the customized Intel Xeon E3-1284L v3 processor with built-in Intel Iris Pro Graphics P5200. With the integrated Graphics Processor Unit (GPU), HP Moonshot eliminates the need for discrete graphics processor cards and allows customers to host any application in the datacenter and deliver it as a service to end users, from Microsoft Office applications to sophisticated multi-media healthcare applications.

'Trends like mobility and graphic-intensive media use are challenging IT organizations to balance performance demands from users with the costs of increasing their compute infrastructure,' said Rakesh Narasimhan, Group Vice President and General Manager, Desktop and App Virtualization, Citrix. 'HP Moonshot strikes that balance, combining new power, management and networking efficiencies while providing a powerful Citrix XenApp application experience. It's a tremendous value for businesses deploying mobile workspaces.' Transforming video transcoding Broadcasting companies and multi-service operators (MSOs) face a tremendous challenge to provide an ever-increasing volume of content to a rapidly growing number of devices, all requiring different formats and resolutions. This combined with the adoption of ultra-high definition (4K) resolution format places a massive strain on existing transcoding infrastructures.

HP offers cost-effective video transcoding on the HP Moonshot m710 enabled by both Vantrix Media Platform and Harmonic VOS architecture. Broadcasting companies and MSOs can now support 20 times more transcoded video streams per rack using HP Moonshot servers, versus the industry average, with up to 80 percent reduction in costs per stream and a 95 percent reduction in floor space.(1) Multiple web-tiers, one integrated web solution HP is also introducing a new end-to-end solution for web infrastructure in-a-box based on the HP Moonshot ProLiant m300 server. Companies can now easily stand up and manage their entire multi-tier web infrastructure within one HP Moonshot chassis or across multiple chassis for maximum scalability and high-availability.

The web infrastructure in-a-box features a LAMP stack solution that includes an exclusive Red Hat Enterprise Linux subscription model for HP Moonshot servers using Intel Atom processors to lower the total cost of ownership for an end-to-end Web solution.

Additionally, the web infrastructure in-a-box leverages solutions from Canonical, the company behind Ubuntu. Canonicals' Juju, Charms and MAAS (Metal-as-a-Service) automate the provisioning of applications for scale out and cloud. Juju and Charms simplify the deployment of scale out workloads, including load-balancing, web serving and databases across dedicated groups of servers within the HP Moonshot chassis. The result is a dense computing solution designed to scale easily to deploy complex workloads quickly.

'As a leading technology company in India, Sify is continually looking for ways to improve efficiency and enhance service for our customers. Our most public face to customers is through health.sify.com, and we found the HP Moonshot solution for web infrastructure in-a-box to be an ideal fit for serving up our website,' said Ravi Shelvankar, CEO Sify, North America. 'Since moving key portions of health.sify.com to HP Moonshot, we have achieved 60 percent space savings and 40 percent power savings, reducing costs and freeing up valuable space in our data center.' Highly dense managed hosting HP also is engaging hosted service providers with a new, highly-dense HP Moonshot ProLiant m350 server featuring Intel Atom C2730 processors. With 180 servers per 4.3U and eight cores per server, it is the densest CPU core count available in a HP Moonshot System for managed hosting.

'Powered by Intel's 2nd generation 64-bit Intel Atom processor based SoCs, the HP ProLiant m350 underscores Intel's 64-bit SoC market and technology leadership by delivering the highest density available in the Moonshot server family,' said Raejeanne Skillern, general manager, Cloud Service Providers Business, Intel. 'Combined with the new HP ProLiant m710 server featuring the Intel Xeon E3-1284L v3 processor with built-in Intel Iris Pro Graphics P5200, customers can choose from server options that have been customized to deliver unmatched performance density for workloads ranging from static web hosting and video transcoding to virtual application delivery.' Pricing and availability The new HP Moonshot servers and related solutions are available now worldwide from HP and HP enterprise-authorized channel partners. Flexible investment solutions for HP Moonshot servers can provide customers and channel partners with quick access to the latest HP products through a simple, scalable and predictable monthly payment that aligns technology and financial requirements to business needs.(2) Pricing will vary based on model and customer configurations.

Additional information is available at www.hp.com/go/Moonshotpresskit.

HP's premier EMEA client event, HP Discover, takes place Dec. 2-4 in Barcelona, Spain.

(1) '2014 Global Media and Entertainment Video Transcoding Market' by Avni Rambhia, Frost & Sullivan, August 2014 and Vantrix benchmarks.

(2) Financing and service offerings available through Hewlett-Packard Financial Services Company and its subsidiaries and affiliates (collectively HPFSC) in certain countries and are subject to credit approval and execution of standard HPFSC documentation. Rates and terms are based on customer's credit rating, offering types, services and/or equipment type and options. Not all customers may qualify. Not all services or offers are available in all countries. Other restrictions may apply. HPFSC reserves the right to change or cancel this program at any time without notice.

This news release may contain forward-looking statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the results of HP and its consolidated subsidiaries may differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to any projections of revenue, margins, expenses, HP's effective tax rate, earnings, net earnings per share, cash flows, benefit plan funding, share repurchases, currency exchange rates or other financial items; any projections of the amount, timing or impact of cost savings or restructuring charges; any statements of the plans, strategies and objectives of management for future operations, including the execution of restructuring plans and any resulting cost savings or revenue or profitability improvements; any statements concerning the expected development, performance, market share or competitive performance relating to products or services; any statements regarding current or future macroeconomic trends or events and the impact of those trends and events on HP and its financial performance; any statements regarding pending investigations, claims or disputes; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP's businesses; the competitive pressures faced by HP's businesses; risks associated with executing HP's strategy and plans for future operations; the impact of macroeconomic and geopolitical trends and events; the need to manage third party suppliers and the distribution of HP's products and services effectively; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; risks associated with HP's international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the quarter ended April 30, 2014 and HP's other filings with the Securities and Exchange Commission. HP assumes no obligation and does not intend to update these forward-looking statements.

2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers' most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com Media contacts Jennifer Harbour, HP [email protected] (c) 2014 Electronic News Publishing -

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