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SomaTone Interactive Forges New Collaboration With Immersion Corporation To Bring Immersive Tactile Effects To The Mobile Video Games Industry(Benzinga Lightning Feed Via Acquire Media NewsEdge) Breaking new ground in the video game industry, SomaTone Interactive (STi) announces that it has been named as Immersion Corporation's (NASDAQ: IMMR) gaming partner, in an effort to maximize the full potential of multi-sensory effects in mobile games. With this landmark collaboration, the two industry leading companies will work together to integrate Immersion's haptic technology into the mobile game ecosystem, in concert with the premium game audio created by SomaTone. According to surveys conducted in 2013 by Immersion with consumers and developers, tactile effects in mobile games have been shown to increase the perception of a higher quality of experience, with the majority of mobile users preferring mobile games that incorporate tactile effects to games without. Furthermore, a substantial majority of developers who have incorporated Immersion's technology in their mobile games believe tactile effects add value by enhancing the sense of realism, increasing the user enjoyment and engagement, and improving game play. In the words of Immersion VP and GM of Content and Media business, Jason Patton, "Immersion's technology has a rich history in the console and PC gaming world. Many of today's mobile devices have the capability to use haptics to deliver compelling multi-sensory experiences. Through our relationship with SomaTone, we are expanding our resources for the mobile gaming community and putting Immersion's advanced tools in the hands of SomaTone experts who understand how tactile effects can be used in game design to engage users." Adam Levenson, STi chief operating officer adds, "Coupling Immersion's sophisticated tactile effects with our bundled services of premium sound design, original music, voice-over and audio integration represents an excellent match that translates into heightened immersification for players spanning all genres. The shared opportunities to innovate and co-create richer immersive experiences present exciting potential." © 2014 Benzinga.com. Benzinga does not provide investment advice. All rights reserved. [ Back To TMCnet.com's Homepage ] |