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Multiscreen 3D Advertising Dramatically Increases Mobile Engagement [EMBIN (Emerging Markets Business Information News](EMBIN (Emerging Markets Business Information News) Via Acquire Media NewsEdge) Amobee, an innovative industry leader in the world of digital marketing, is drawing praise in response to the company's latest offering. In fact, one of the most noteworthy marketing products launched this year is Amobee 3D, which provides full-sensory, interactive, multimedia marketing designed to allow consumers to experience a brand on a whole new level. “Today's consumers live in a multi-screen world, and with Amobee 3D we strive to make the ad experience as fun and engaging as possible,†said Gil Sheinfeld, CTO of Amobee. “Amobee 3D technology is… going to change the way brands interact with consumers in a very real and authentic way.†Some of the early companies to test Amobee 3D include such heavyweights as Nokia, Ford, and BMW. The results point to increased consumer engagement by up to four times, even when compared to other media rich advertisements. Not only are Amobee 3D ads three-dimensional, they are complemented with superior audio, colors, graphics, text, and a wide range of interactive features. To further increase engagement, all of their 3-D ads can be shared via social media. (c) 2014 EMBIN (Emerging Markets Business Information News) Provided by SyndiGate Media Inc. (Syndigate.info). |