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Lay's wasabi ginger potato chips win 'Do Us A Flavor' contest, America is saved [The Oregonian, Portland, Ore.](Oregonian (Portland, OR) Via Acquire Media NewsEdge) Oct. 21--If you've taken a walk down the chip aisle in the past four months, you might've noticed some interesting flavored chips from Lay's, particularly, the (gross) cappuccino flavored ones. Thankfully, Frito-Lay says that it was their wasabi ginger chips that won their "Do Us A Flavor" contest, where regular people are given a chance to create a new flavored chip. The other flavors in the running were cappuccino, mango salsa and cheddar bacon mac & cheese. More than 1 million votes were cast parent company PepsiCo Inc. said. The winner, Meneko Spigner McBeth, will get $1 million or a set percentage of a year in sales, whichever figure is larger. Ram Krishnan, Frito-Lay's chief marketing officer, told The Associated Press that "this year's winner is evidence Americans want more ethnic flavors, even though the top four Lay's flavors remain Original, Barbecue, Cheddar & Sour Cream and Sour Cream & Onion. He said he couldn't have imagined Lay's selling a Wasabi Ginger flavor when he joined the company eight years ago." –––– Samantha Bakall Follow @sambakall ___ (c)2014 The Oregonian (Portland, Ore.) Visit The Oregonian (Portland, Ore.) at www.oregonian.com Distributed by MCT Information Services |