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90 pc UAE smartphone users online daily, 80 pc view videos': YouTube [Campaign Middle East]
[October 21, 2014]

90 pc UAE smartphone users online daily, 80 pc view videos': YouTube [Campaign Middle East]


(Campaign Middle East Via Acquire Media NewsEdge) Google hosted 'Pulse', an event for YouTube targeting the advertising industry on 30 September in Dubai. Robert Kyncl, head of content and operations, YouTube, and Lucas Watson, vice president, global brand solutions, Google, addressed over 200 people from the media and marketing landscape. YouTube shared highlights from the internet search giant's recent 'consumer connected' survey, a study on users in the UAE.



This shows 90 per cent smartphone users are online daily on their devices and 80 per cent use their smartphones to watch videos online. YouTube also released figures from its YouTube mobile report, which shows that YouTube's app ranks second in the UAE in terms of time spent. Quoting internal data (2013), the company claims that 40 per cent of views on YouTube in the UAE come from mobile.

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