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HARDWARE IN POCKET, MICROMAX SHIFTS ITS FOCUS TO SOFTWARE
[October 21, 2014]

HARDWARE IN POCKET, MICROMAX SHIFTS ITS FOCUS TO SOFTWARE


(Indian Business Insight Via Acquire Media NewsEdge) Micromax Informatics has shifted its focus to software after conquering hardware. The company based in Gurgaon will invest Rs100 crore initially in services and innovations. A part of the initial investment would be towards setting up research and development centre in Bangalore and Beijing, besides hiring talent for coding, programming and marketing. Micromax, which has presence in the mobile handset space currently has 14 percent share of the total mobile handset market in India.



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