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Hong Kong,United States : Efma and Accenture Announce 2014 Global Financial Services Award Winners [TendersInfo (India)]
[October 17, 2014]

Hong Kong,United States : Efma and Accenture Announce 2014 Global Financial Services Award Winners [TendersInfo (India)]


(TendersInfo (India) Via Acquire Media NewsEdge) Efma, an association whose membership includes nearly one-third of the world s large retail banks, and Accenture have announced the winners of their second annual Global Distribution & Marketing Innovation Awards for financial services. The global program, jointly launched by Efma and Accenture, recognizes financial services firms for the most innovative projects and initiatives in distribution and marketing.



More than 250 financial institutions from 69 countries submitted nearly 600 case studies of customer innovations within nine categories three of which are new categories this year: Customer Experience, Physical Distribution, Digital Distribution, Customer Analytics & Big Data, Digital Marketing (new), Sales Effectiveness, Sustainable Business, Best New Product or Service (new), and Everyday Banking (new), which recognizes those institutions that have evolved their business models to fulfill customers daily financial and non-financial needs. Three additional awards were granted to recognize the Global Bank Innovator, Most Disruptive Idea and Most Promising Idea. The winners were selected by a combination of votes from a panel of judges composed exclusively of senior retail bankers from around the world and online votes from Efma members, which include 3,300 retail financial services companies in more than 130 countries.

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