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Detsky Mir continues growing at a two-digit pace
[October 17, 2014]

Detsky Mir continues growing at a two-digit pace


(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 17 October 2014 Release date- 16102014 - MOSCOW, Russia - Detsky Mir - the biggest children's goods chain in Russia and Kazakhstan - has released its financial statement under the Russian accounting standards for the first nine months of 2014.



The chain's revenue in the reporting period amounted to RUB 29.8bn, having grown by 23.6%.

'Detsky Mir continues demonstrating a high growth pace, which is achieved through successful implementation of the regional expansion programme,' saysVladimir Chirakhov, CEO of Detsky Mir.


In the first nine months of 2014, the chain opened 33 stores in more than ten cities of Russia. The first Detsky Mir stores appeared in Biisk, Rubtsovsk, Arkhangelsk, Novy Urengoi, Bataisk, Dimitrovgrad, and Mineralnye Vody. The retailer significantly strengthened its foothold in the Moscow region, having opened 9 new super- and hypermarkets.

As of 1 October 2014, the Detsky Mir chain consisted of 255 super- and hypermarkets in 113 cities and towns of Russia and Kazakhstan.

The most significant event of the reporting period was the opening of Detsky Mir's flagship store in the centre of Moscow. The new hypermarket welcomed its first customers on 27 August 2014. The store occupies the former Voentorg building (at Vozdvizhenka street, 10) With an area of 7,000 sq m, it is the biggest children's goods store in the CIS. Immediately upon its opening, the hypermarket became one of the chain's most successful stores. The number of its visitors exceeded 120,000 people in September.

The concept of the store is unique for Russia. Its main idea is a 'store for kids,' with the main focus made on its young visitors. This is why the retail space here is combined with entertaining interactive areas designed together with global producers of children's goods.

The Detsky Mir Group is the largest children's goods retailer in Russia.The group currently comprises the nation-wide retail chains Detsky Mir and ELC - Early Learning Centre, and the luxury centre Yakimanka Children's Gallery. The Detsky Mir chain includes 255 super- and hypermarkets in 113 cities of Russia and Kazakhstan. The ELC chain comprises 41 stores. The retail space of the Detsky Mir chain is 365,000 sq m, of ELC - 4,000 sq m. In 2013, the company's revenue under US GAAP was $1,130.4m, net income $36.2m. The group's managing company is OJSC Detsky Mir, the main shareholder of which is Sistema JSFC. The Group's websites: www.detmir.ru, www.yakimankagallery.ru, www.elc-russia.ru.

Sistema JSFCis the largest publicly-traded diversified holding company in Russia and the CIS that invests in and is a major shareholder of companies serving over 100 million customers in the sectors of telecommunications, high technology, oil and energy, radars and aerospace, banking, retail, mass media, tourism and healthcare services. Founded in 1993, the company reported revenues of $8.2bn for Q1 2014; its total assets as of March 31, 2014, equalled $41.5bn. Sistema's global depository receipts are listed under the symbol 'SSA' on the London Stock Exchange. Sistema's ordinary shares are listed under the symbol 'AFKS' on the Moscow Stock Exchange. Sistema was ranked number 308 in the 2013 edition of the Fortune Global 500 list. Website www.sistema.ru.

Detsky Mir's financial statement for 9M 2014 is available at its website www.det-mir.ru (Investors and shareholders / Disclosure of information / Detsky Mir / Annual and quarterly statements / Financial statements) For additional information contact: Nadezhda Kiseleva Head of Public Relations (495) 781 08 08, ext. 2041 [email protected] Valery Prokopiev Press Secretary (495) 781 08 09 [email protected] (c) 2014 Electronic News Publishing -

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