TMCnet News

Transform Asia-Pacific shortlist reveals worldwide branding excellence; Shortlisted branding campaigns are revealed in the region's first Transform awards
[October 13, 2014]

Transform Asia-Pacific shortlist reveals worldwide branding excellence; Shortlisted branding campaigns are revealed in the region's first Transform awards


(M2 PressWIRE Via Acquire Media NewsEdge) London - Brand strategy is often dictated by a company's location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets.



The Transform Awards, an accolade that recognises excellent branding across Europe, the Middle East, North Africa and in the Asia Pacific region, rewards brand development strategies that are commendable within their own region, while also serving as best practice examples on a global scale.

The shortlist for the inaugural Transform Awards Asia-Pacific has just been revealed giving us a peek into some of the region's top branding projects over the last year. The list reflects the breadth of talent in the region with Indonesian, Chinese, Australian and Cambodian agencies and in-house teams among those shortlisted.


The awards recognises best brand development by sector, and commends various aspects of a rebrand such as copy and visual property. Thoughtful strategy and outstanding brand implementation are also covered by the 25 categories.

Bluewater's Stockholm-based managing director Niclas Wullt says, "It's a great honour for all of us at Bluewater to be shortlisted in four categories in the Transform Awards Asia Pacific considering we are a newbie 'Swedish' brand in the international marketplace.

The winners of the 2014 Transform Awards Asia-Pacific will be announced at a ceremony and gala dinner held in Hong Kong on 19 November. The event will give all the nominees a chance to mingle with their industry cohorts, while rewarding themselves for the quality work being celebrated on the night.

Transform magazine's publishing editor, Andrew Thomas, commented "The strength of the inaugural Transform Awards shortlist highlights the excellent brand work that is coming out of the Asia Pacific region. Benchmarking the submitted work was an exciting process and we're looking forward to unveiling the results on the 19 November." The awards will be preceded by the Transform Asia-Pacific Conference, a half-day event featuring speakers such as Bruno Maag, founder of Dalton Maag, Steve Ridgeway, chairman of StartJG and former CEO of Virgin Atlantic and Steve Keller, CEO of iV Audio Branding.

For more information about the Transform Awards call +44 20 7498 7008 or email Liz Foggitt, publishing and events manager [email protected] Transform Awards Asia Pacific 2014 shortlist CONTENT BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL Gottex and Living Group HSBC Now and MerchantCantos Murata and Living Group Stevenson, Wong & Co. and Living Group Swire Properties and Brand Union BEST BRAND ARCHITECTURE SOLUTION Legrand and Labbrand BEST USE OF COPY STYLE/TONE OF VOICE Bluewater and Rocket Content Marketing FWD Hong Kong and Macau and Jack Morton Worldwide Sijahtra and MADE BEST BRAND EXPERIENCE Asian Paints and FITCH Fossil Group and StartJG Harbour City Estates Limited BEST USE OF PACKAGING Evorie and Labbrand Nestl and Elmwood Sijahtra and MADE PROCESS BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT Bluewater and Rocket Content Marketing BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT HSBC Now and MerchantCantos Swire Properties and Brand Union BEST IMPLEMENTATION OF BRAND DEVELOPMENT Dr Geoff Wilcsek The Oculoplastics Centre and Synsation Brand VIV and Landor Winning Appliances BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROGRAMME ACROSS MULTIPLE MARKETS Bluewater and Rocket Content Marketing Vietnam Airlines and JWT STRATEGY BEST CREATIVE STRATEGY Fossil Group and StartJG Suning and StartJG Winning Appliances BEST BRAND EVOLUTION Anchor Beer and ComZone Fossil Group and StartJG Suning and StartJG University of New South Wales and Synsation Brand Winning Appliances BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND Club Med and Labbrand Coles and Elmwood Hotel Jen and fluid Latitude Brokers and Unison Sijahtra and MADE TYPE BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION Bluewater and Rocket Content Marketing VIV and Landor Zuellig Pharma and StartJG BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/ VALUES/POSITIONING Bank of Queensland and BWM HSBC Now and MerchantCantos Swire Properties and Brand Union BEST REBRAND OF A DIGITAL PROPERTY Anglo Chinese Group and Sedgwick Richardson Li Fung and Sedgwick Richardson MovePlan Group and 400 SECTOR BEST VISUAL IDENTITY FROM A CHARITY, NGO OR NFP Kely Support Group and StartJG Plastic Free Seas and Brand Union BEST VISUAL IDENTITY FROM THE FINANCIAL SERVICES SECTOR Astra International and Makki Makki Gottex and Living Group BEST VISUAL IDENTITY FROM THE INDUSTRIAL AND BASIC MATERIALS SECTOR OPPLE and Labbrand BEST VISUAL IDENTITY FROM THE PROFESSIONAL SERVICES SECTOR Stevenson, Wong & Co. and Living Group BEST VISUAL IDENTITY FROM THE RETAIL SECTOR B&Q China and FITCH Fossil Group and StartJG TianHe and FITCH Winning Appliances BEST VISUAL IDENTITY FROM THE TECHNOLOGY, MEDIA & TELECOMMUNICATIONS SECTOR Multivision Plus and Flux Design Murata and Living Group BEST VISUAL IDENTITY FROM THE TRAVEL & LEISURE SECTOR Air Asia and The Partners SEAMARQ and Landor BEST OVERALL VISUAL IDENTITY All companies shortlisted for the best visual identity in their sector have been put forward to win the overall visual identity prize. This will be announced on 19 November at the ceremony in Hong Kong.

GRAND PRIX The winner of the Grand Prix will be announced at the ceremony on 19 November. All entries on the shortlist are candidates for the prize.

.

(c) 2014 M2 COMMUNICATIONS

[ Back To TMCnet.com's Homepage ]