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Roost Launches Strategic Seed Investment Round [Manufacturing Close - Up]
[October 07, 2014]

Roost Launches Strategic Seed Investment Round [Manufacturing Close - Up]


(Manufacturing Close - Up Via Acquire Media NewsEdge) Roost has debuted to launch a strategic seed investment round of $975,000.

According to a release from the company, Roost, unlike an array of existing smart home electronics providers, economically brings smart home functionality to consumers through one-step retrofitting of existing household products.

"The fast growing smart home industry is currently focused on selling 'shiny,' often costly and complicated new hardware," said Roel Peeters, Roost CEO and co-founder.

"Roost will offer consumers a simple and inexpensive way to transform their existing home products into smart connected devices." Roost said its initial hardware solution will address a disruptive retrofit opportunity versus other current smart home devices and approaches.



Roost's management begins with its founders: CEO, Roel Peeters is a serial entrepreneur with over 20 years of startup experience ranging from enterprise software to consumer electronics and semiconductors.

CTO, James Blackwell is a wireless industry veteran with over 20 years of leadership experience in the design and manufacturing of Bluetooth and Wi-Fi systems.


CMO, David Henry has more than 30 years of marketing experience, general management and product line leadership in the consumer electronics and B2C markets, including General Electric and Iomega.

"Roel and his team have more combined experience, expertise and vision in the development of low-power Wi-Fi and Bluetooth consumer products than anyone else in this segment," said Jason Krikorian, DCM Ventures General Partner. "What makes Roost so unique from other entrants in the smart-home space, is an ingenious take on technology offerings that work with the products consumers already have -- resulting in the delivery of smart functionality at a very affordable price point." Roost is an early stage start-up technology company.

More information: www.smartroost.net ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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