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TRIPLE PLAY [NJBIZ (NJ)](NJBIZ (NJ) Via Acquire Media NewsEdge) THREE THOUGHTS FROM A TOP LEADER IN THE STATE: Jonathan Grzybowski is the marketing director at Dino Enterprise, a marketing company in Cherry Hill. We asked Jonathan for three reasons why the Ice Bucket Challenge went viral. 1 Peer pressure is contagious: Let's face it, a large majority of individuals still have no clue what ALS, or better known as Lou Gehrig's Disease, is. But what they do know is what it feels like to be called out. A recipe for becoming viral is incorporating others. It is essential. You can stand on your little soap box all you want, scream at the top of your lungs, and still your voice will never carry as far as what your fans can do. 2 Promoted a good cause: This is a no-brainer. We as humans love helping people in need. If anything, we need to do more of it. The challenge was a great way to not only promote the cause, but also ourselves. We have raised more money for ALS research than it has in the past few years. 3 Celebrity endorsements: Marketing 101: Have individuals that have j an audience to promote your ] brand or product. You will reap the benefits tenfold. As a business owner, you are ridiculously good at what you do, and marketing may not be your bag; using the influence of others will allow you to spread your message further than you could ever imagine. (c) 2014 Journal Publications Inc. |