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Consumers Increasingly Hold Companies Responsible for Loss of Confidential Information, HyTrust Poll ShowsMOUNTAIN VIEW, Calif. --(Business Wire)-- Moving forward, every company involved in a major data breach-those actually attacked, such as retailers Home Depot, Target, Goodwill and Neiman Marcus, as well as banks, healthcare, insurance and Internet Service Providers, etc.-is going to pay an even higher price when customers' information is compromised. In fact, each high-profile hack will take its toll on the executive suite and the bottom line alike. That's the clear message from a new snap poll conducted by HyTrust Inc., the Cloud Security Automation Company.
These findings are significant as the issue of data security is all over the headlines… again. Just this month, retail giant Home Depot became the latest victim of a massive cyber-assault, and we now know it's potentially the largest retail security breach in history. The company acknowledged that a long-running, sophisticated hack with intrusions starting back in April using custom-built malware led to the theft of some 56 million credit and debit card numbers. That would mean it surpasses even the staggering losses accruing from the attack on Target (News - Alert) late in 2013. That episode led to big changes in the executive suite; it remains to be seen what effect the newest revelations from Home Depot will have, but they are likely to be severe. "There probably isn't a single straw that broke the camel's back-it's just the sheer volume of stories about data breaches, many at companies that have developed a customer-friendly brand," said Eric Chiu, President at HyTrust. "What this poll shows is that companies are finally, and inevitably, being held to account for their security vulnerabilities. Consumers have options, and when there are endless stories about the loss of confidential information, they're going to other vendors. Every security breach clearly has a direct impact on operations, but there's now clear evidence that there's extensive brand damage as well, and the executives involved will have to pay the price." Each question surveyed 2,000 respondents, offering a clear view into the evolving consumer mindset regarding this complex issue. For example:
CLOUD UNDER CONTROL™ HyTrust is the Cloud Security Automation company. Its virtual appliances provide the essential foundation for cloud control, visibility, data security, management and compliance. HyTrust mitigates the risk of catastrophic failure- especially in light of the concentration of risk that occurs within virtualization and cloud environments. Organizations can now confidently take full advantage of the cloud, and even broaden deployment to mission-critical applications. The Company is backed by top tier investors VMware, Cisco, Intel, In-Q-Tel, Fortinet, Granite Ventures, Trident Capital, Epic Ventures and Vanedge Capital; and its partners include VMware; VCE; Symantec; CA; McAfee; Splunk; HP Arcsight; Accuvant; RSA and Intel. HyTrust; HyTrust, Inc.; HyTrust CloudControl (HTCC); HyTrust DataControl (HTDC); HyTrust DataControl: VM Edition; HyTrust DataControl: Virtual Storage Edition; HyTrust DataControl: AWS Edition; HyTrust KeyControl (HTKC); HyTrust Appliance; HyTrust Appliance Community Edition; HyTrust Cloud Control; HighCloud; HighCloud DSM (News - Alert); HighCloud VMV; HighCloud Key and Policy Server; "Virtualization Under Control"; "Cloud Under Control" and "Virtualization & Cloud Under Control" are all trademarks of HyTrust, Inc. All other names and trademarks are property of their respective firms.
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