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French mobile phone brand Wiko debuts in UAE with 8 devices [Khaleej Times (United Arab Emirates)]
[October 01, 2014]

French mobile phone brand Wiko debuts in UAE with 8 devices [Khaleej Times (United Arab Emirates)]


(Khaleej Times (United Arab Emirates) Via Acquire Media NewsEdge) The company expects to sell five million units in 2014 globally and hopes to ship 12 million units next year, according to Garcia.

Dubai: French smartphone brand Wiko on Tuesday officially launched eight colourful and trendy phones for the UAE market on the sidelines of Gitex Shopper in Dubai.

Wiko Global's international business director David Garcia hoped to achieve 10 per cent market share in the UAE in a year as the company has a smartphone for everyone whether he or she a technology savvy user, a regular user or a beginner. Starting from Dh399 the device prices go up to Dh1,399 for its premium model.



Speaking at the launch event, Garcia said: "We are confident that the Wiko combination of stylish design, the latest technology, high quality and amazing value for money will be a huge success here." Wiko has established a strong position in many European markets in just three years and the company is planning to enter Saudi Arabia, Nigeria, Morocco and UK before the end of 2014.

The company expects to sell five million units in 2014 globally and hopes to ship 12 million units next year, according to Garcia. "Our plan is to double our sales volume every year and enter 50 countries by next year," he explained.


For those who interested in cutting-edge technology, it doesn't get any better than the flagship models: Highway and Highway Signs. These smartphones are two of the first on the market with octa-core processors. The Highway's exceptional features include a 2GHz processor, Android KitKat 4.4, super-bright five-inch FHD screen, 16MP back camera and 8MP front camera. Highway Signs has a 1.4GHz processor, 4.7-inch screen, 8MP back camera and 5MP front camera. Both models guarantees superior speed and performance, and are two of the best Smartphones available in the UAE.

For the fashion-conscious, Rainbow is a real lifestyle technology statement. With a five-inch HD screen, 1.3GHz quad-core and 8MP camera to capture all those social moments, Rainbow defines Wiko's French chic with a sleek design and a burst of colour options.

First-time Smartphone users can opt for Wiko's Goa, Bloom, Sunset, Fizz and Lenny for the most user-friendly Smartphone experience. In this range, Lenny is a remarkable choice with five-inch FWVGA screen, 1.3GHz dual-core processor and a 5MP camera.

With Wiko now available in the UAE, this is an exciting time for all smartphone consumers in the country with a wide range of beautifully designed products.

With the distinction of becoming France's second-largest selling smartphone after just three years, driving Wiko's success story across Europe is its compelling proposition: smart French design, the latest Android KitKat 4.4 operating system and exceptional pricing.

The French smartphone brand has redefined the mobile phone industry. It has challenged the position held by established global smartphone brands as it continues to grow.

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