TMCnet News
Citrix, C Spire and Intel Named Finalists for 2014 Marketing Analytics Leadership Award(Targeted News Service Via Acquire Media NewsEdge) NEW YORK, Sept. 23 -- The Association of National Advertisers issued the following news release: The ANA (Association of National Advertisers) is pleased to announce three finalists for the 2014 Marketing Analytics Leadership Award (MALA), a $100,000 competition created to spotlight the value of advanced analytics for measuring and optimizing global marketing investments. The finalists are mobile workspaces leader Citrix; diversified telecommunications and technology services company C Spire; and computing and communications component company Intel. The winner will receive $50,000 to go to the company's charity of choice, and each runner-up receives $25,000 for charity. "Today's most successful marketing organizations are embracing sophisticated analytics to an unprecedented degree," says Bob Liodice, President and CEO of the ANA. "They're using data not only to drive the bottom line, but to address their organizations' most fundamental challenges and opportunities. All three finalists are outstanding examples of just how powerful that new approach can be when executed thoughtfully and effectively." Entries were evaluated by a distinguished panel of current and former CMOs, leading academics and industry leaders. The judges deemed the marketing analytics programs underway at Intel, Citrix and C Spire exceptional in areas such as clarity, relevance and magnitude of the marketing question being addressed, innovative approaches being taken, scientific rigor applied in the approach, and demonstrated impact on the business, among others. Roger Adams, a MALA judge and CMO of last year's award winner, USAA, says, "These three brands have masterfully applied analytics to answer their businesses' most important questions. And because they've elicited the highest level of participation from internal teams, they're able to use the science to spark growth across the entire enterprise. It's a science-meets-business approach that's truly worked for USAA. I'm thrilled to see it put to use at these forward-thinking brands as well." The finalists were publicly recognized at ANA's inaugural Masters of Measurement Conference on September 23rd in New York. The winner will be announced on October 17th at the ANA's 2014 Masters of Marketing Annual Conference in Orlando. Brand marketers at the conference will have a chance to vote for their preferred nominee as part of the final selection process. The 2014 MALA judges are: * Roger Adams, CMO, USAA * Beth Comstock, CMO and SVP, GE * Gayle Fuguitt, CEO & President, ARF * Jim Garrity, Founder and CEO, BridgeTwoWorlds, LCC and former CMO Wachovia * Kevin Lane Keller, Executive Director of MSI and E.B. Osborn Professor of Marketing, Dartmouth's Tuck School of Business * Gary L. Lilien, Distinguished Research Professor of Management Science, Penn State's Smeal College of Business * Tony Pace, CMO, Subway The award was established in 2013 by the ANA. It is offered in affiliation with The Advertising Research Foundation (ARF) and Marketing Science Institute (MSI), and is presented by leading analytics technology company MarketShare. Advertising Age and Warc are media partners. [Category: Media] CC AutoTriage14sp-140926-30FurigayJane-4875548 30FurigayJane (c) 2014 Targeted News Service |