TMCnet News

Research and Markets Adds Report: Marketing the Smart Grid [Manufacturing Close - Up]
[September 26, 2014]

Research and Markets Adds Report: Marketing the Smart Grid [Manufacturing Close - Up]


(Manufacturing Close - Up Via Acquire Media NewsEdge) Research and Markets has announced the addition of the "Marketing the Smart Grid" report to its offerings.

In a release, Research and Markets noted that report highlights include: Marketing the Smart Grid 2014 - The smart grid continues to dominate forward strategic planning in the electricity and energy industries. The dominant narrative in this area, posited by central government and electricity industries, has been to a series of aligned benefits: what is good for the environment is good for consumers and is also good for utilities.



This has been challenged, first by a pause that has come about during the recent recession and second, as the pace of smart grid development picks up again, by counter-narratives that have advanced both alternative solutions to climate change as well as different ways of delivering smart grid.

The latter remains the most significant theme affecting development of the utility business over the next two decades. However, it is increasingly being challenged by non-renewable alternative energy sources as well as an emerging storage sector and consumer dissent.


Companies committed to developing strategy in this area need now to be thinking much more widely, as this report argues.

Key Topics Covered: Chapter 1 Business context: changing perspectives -Dominant narrative -Counter-narrative -Loss of international consensus -Climate change skepticism -Alternative energy sources -Customer backlash: objections & concerns -Electromagnetic illness -Privacy / Intrusion (control / information) -Billing issues -Security -Share of benefits: divergent interests -Structural issues at the customer interface -The importance of customer buy-in -The market conundrum -Implications for behavioral change Chapter 2 Key development trends -Advanced metering infrastructure -By-passing of existing smart technology -Transmission & Distribution: upgrade and automation.

-Growth of supergrids -Growth of HVDC -Smart transmission and distribution -Communications -Network operations / Data analytics -Cybersecurity -Storage - the absolute game changer -Centralised storage -Battery technology -Electric Vehicles (EVs) -Direct storage of domestic renewable energy -Smart cities, smart homes -Meta-factors Chapter 3 National & international trends -Summary -Introduction -Regional factors -Regional politics -Developing versus Developed economies -Major players -North America -Smart metering -Grid upgrades -Cybersecurity -Grid-scale energy storage -State by state -Smart metering -Grid upgrade -Smart cities Chapter 4 Recommendations for Smart Grid business -Diversify and adapt -Recommendations: Be prepared for non-standard narratives -Recommendations:Market opportunities: hot topics -Recommendations:List of abbreviations Report information: http://www.researchandmarkets.com/research/2srr7j/marketing_the ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

[ Back To TMCnet.com's Homepage ]