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Zain Sudan CEO expects strong growth in sector [Arab Times (Kuwait)](Arab Times (Kuwait) Via Acquire Media NewsEdge) DUBAI, Sept 24: Zain Group, a leading innovator of mobile communications in eight markets across the Middle East and Africa, details the headlining participation of its Zain Sudan CEO, Elfatih Erwa, at the Middle East Com conference, organized by Informa Telecoms & Media, and hosted at Mina A'Salam hotel in Dubai this week. In a keynote interview in front of 400 industry leaders, Erwa detailed the impressive progress Zain Sudan has continued to make since his appointment as CEO in 2008, and the subsequent secession of South Sudan in 2011. Upgrades "Internally the company is doing well on all operational levels and we are investing heavily in network upgrades," Erwa told the delegates in attendance. "We have experienced 15 percent revenue growth year-on-year in local currency terms, and enjoy a leading 41 percent customer market share that reflects a 60 percent share of revenues in the overall market." Erwa explained that Sudan's contribution to Zain Group's overall service revenues had fallen from a peak of 20 percent to now contribute around 15 percent given the local currency fluctuations that has seen the Sudan pound depreciate by over 120 percent in recent years. He also noted Zain Sudan was contributing a similar 15 percent of Zain Group's net profit, highlighting the debt-free nature of the operation, which places the operator in a prime position to benefit from market opportunities as they arise. "I believe we are coming into another take-off period in Sudan, and in some geographic regions we are already witnessing an explosion of data usage. We are interested in the growing area of mobile money, and have recently launched a commercial service with the Bank of Khartoum. We also see other good growth opportunities in the country especially in value added services and we shall be committing resources towards those also," Erwa said. Zain Sudan currently counts over 11.4 million customers, with an estimated 40 percent of them already utilizing their devices to access Internet content, with the operator awaiting approval to introduce 4G services. Erwa noted that the company has invested over US$100 million in network upgrades in the past 12 months (approximately 17 percent of its revenues) and recently introduced appealing data packages for its customers. Approximately 11 percent of Zain Sudan's revenues are from data and Erwa expects this to grow to 15 percent by end of 2015 as smartphone usage picks up further. "We could launch 4G commercially within three or four months of being given permission to do so by the regulator," Erwa asserted. "We already have a number of competitive advantages including being one of the founding mobile operators in Sudan so we have good access to spectrum, and are viewed as a preferred provider in the country. We also benefit from significant synergies with Zain Group, and we are very fortunate to have the ongoing support of one of the leading telecom groups in the region," he added. On human resource issues, Erwa detailed how the company is investing heavily in the training and development of his dedicated workforce and how the company has recently increased salaries to meet rising inflation. "By doing this, we are rewarding our workforce for their dedication and successes to date. It also works as a retention tool to avoid operators abroad from poaching them. We have the best talent in the country and we strive to keep them." Significant Looking ahead, Erwa said he believes the telecom sector in Sudan shall remain a significant one, if not rise even further in importance given the increase in mobile penetration rates and use of mobile data services. He also forecasts there will be little chance for the successful entry of new players, and believes in fact that the industry may be entering a period of consolidation given the three mobile and two fixed line operators already providing services in the market. "I'm optimistic about the potential of the telecom sector in Sudan and similarly for the future of Zain Sudan. We shall continue developing our strong distribution channels and innovating with new services, focusing on providing customers the best mobile experience in the country. We remain committed to deliver our brand promise of a Wonderful World to the communities we serve," Erwa concluded. (c) 2014 Arab Times Kuwait English Daily. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info). |