[September 24, 2014]

Mblox Named a 2014 Meffy Finalist

Mblox's StarStar Services have been shortlisted in the 11^th Annual Meffys' Monetization & Engagement category. Winners will be announced during the 2014 MEF Global Forum on Nov. 19, 2014 in San Francisco.

MEF (News - Alert), the global community for mobile content and commerce, hosts the annual Meffys - the international awards for measuring success and rewarding innovation across the mobile ecosystem. This year the awards attracted more than 250 entries from 30 countries across the 13 award categories. Submissions were judged by an independent panel of 40 journalists, academics, analysts and VCs from across the globe.

Mblox was selected based on its recent acquisition of StarStar Services, unique mobile phone numbers that connect people with the things they care about most - great content, favorite brands and one another. Enabled across all major U.S. carriers, StarStar Service empowers marketers and customer service professionals to leverage mobile to create any offline-to-online brand experience. By telling their audience to call ** and then a branded number, brands can deliver any content or communication experience they desire, including video, two-factor authentication, app download links, mobile web links, coupons and more. Mblox is the only U.S. company to offer StarStar Services, which has proven success with brands including ESPN, the NFL and Kellogg's.

MEF Global Forum and Meffys 2014 are supported by Gold Editora, Mahindra Comviva, Movile, Mozilla (News - Alert), Playphone, TIMWE, Titans Group and Zenvia. For more information on MEF Global Forum 2014, please visit www.mefglobalforum.org.

About Mblox

Mblox is the largest independent application-to-person (A2P) mobile messaging provider in the world, trusted by more companies to carry their mission-critical traffic than any other service. As the industry's most experienced Tier One SMS aggregator, Mblox specializes in the unique demands of large-scale mobile messaging programs and are known for providing reliable, uncompromising connections. By creating positive brand experiences, Mblox helps clients transform numbers into profitable relationships with their customers.

About MEF

MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads ground-breaking initiatives which explore and promote monetization opportunities. With global headquarters in London and operational chapters and offices in Africa, Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.

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