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Eutelsat Communications Appoints Aymeric Genty as CEO of Alterna'TV [Professional Services Close - Up]
[September 22, 2014]

Eutelsat Communications Appoints Aymeric Genty as CEO of Alterna'TV [Professional Services Close - Up]


(Professional Services Close - Up Via Acquire Media NewsEdge) Eutelsat Communications has reported the appointment of Aymeric Genty as Chief Executive Officer of Alterna'TV, a subsidiary of Eutelsat Americas based in Miami.

From its base as a distributor of Hispanic TV channels to households connected to cable and IP platforms in the United States, Alterna'TV will now be leveraging Eutelsat's broadcasting experience to expand its scope.

In its release, Eutelsat Communications said that under the Eutelsat Americas banner, Genty will lead Alterna'TV to broaden its distribution platform beyond Hispanic channels to bring more international content to U.S. and Latin American markets.



Benefiting from Eutelsat's international footprint and global presence, Alterna'TV will also make channels available for the first time in other territories such as Europe, Africa, and Asia.

As a first step in this direction Alterna'TV has signed a contract with Trace to deliver Trace Sports Stars, a global English- language entertainment channel dedicated to sports celebrities, to some of the main pay-TV platforms in Latin America.


Genty joined Alterna'TV on Sept. 1 from Eutelsat in Paris where he was VP Sales for France and French-speaking markets since 2008.

Prior to Eutelsat, he was Distribution and Marketing Director at France 24 from 2005 to 2007; Director Asia-Pacific at Eurosport from 2001 to 2004; and held various managing positions in the TF1 Group from 1994 to 2001, including Director of TF1 Consulting.

Commenting on his appointment, Patricio Northland, CEO of Eutelsat Americas, said: "We are delighted to welcome Aymeric as the head of the Alterna'TV team. His broad experience in broadcasting at Eutelsat and in key broadcasting groups will be a driving force to transform Alterna'TV into a leading content management solution for the Americas." More information and complete details: www.eutelsat.com www.alternatv.us ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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