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Better Life Appliances and Accessories at GITEX Shopper 2014 [Mid-East.Info](Mid-East.Info Via Acquire Media NewsEdge) Dubai, United Arab Emirates: Better Life, the premium retailer of home appliances and accessories of the Easa Saleh Al Gurg group, will be participating for the very first time in its 11-year history at the GITEX Shopper 2014 on September 27 to October 4, 2014 at the Dubai World Trade Centre. Home to the world's best brands in the home appliances category, Better Life's presence at GITEX marks its strong position in the industry over the years and cements its aggressive entry into the consumer electronics category. GITEX is the biggest and best consumer electronics event in the region and Better Life is excited to showcase its brands and range at an event of such distinction. "There is great amount of exuberance from the whole team with our participation in GITEX. It is our initial foray into this much-awaited event in the region and we welcome this experience with much optimism and excitement, " said Anurag Guglani, General Manager of Better Life. "Visitors can expect their favorite brands and products at even more affordable prices and assured gifts. We encourage everyone to drop by the Better Life stand and avail of these unbelievable offers. Our Projects and Exports team are also going to be there to discuss partnership opportunities, dealerships and export agreements on certain brands under our roster." There will be 15 participating brands – Siemens, Smeg, Zanussi, Fisher & Paykel, Gigaset, AEG, Vestfrost Solutions, Forbes of Switzerland, TCL, Terim, Euron, Wolf Power, Onida, Classic by Zamil ACs and LIGHTAIR, with an extensive products coverage which includes washing machines and dryers, refrigerators, cookers, dishwashers, built-in appliances, beverage coolers, air conditioners, small appliances, electronics (television panels, DECT phones), chest freezers, air and water purifiers, water dispensers, barbecue grills, and cooking accessories. Better Life Participating Brands Siemens – Germany The first choice in Germany, the favorite around the globe. Siemens has built a reputation as one of the most trusted, reliable and durable brands in the world. Its great attention to detail and the highest quality standards have made them Germany's No.1 brand of home appliances. Smeg – Italy Today, the Smeg group is recognized at an international level as a point of excellence for "Made in Italy". Smeg style, sober and elegant, is the result of the collaboration with designers of international fame who have designed refined products that combine performance and style, destined for consumers attentive to design and its evolutions. Zanussi – Italy With Zanussi, the outlook is simple: time's precious, enjoy it! To help people live life to the full, their products are designed to fit beautifully into one's kitchen. The range is surprisingly affordable with guaranteed performance so customers can get on with doing the things they really enjoy. With Zanussi, everything is made easier. Fisher & Paykel – New Zealand Fisher & Paykel's vision is to be the most human-centered appliance brand in the world. At the heart of the Fisher & Paykel story are people looking for the innovation that changes the everyday into something out of the ordinary. It appeals to the basic human desire to live life and improve it. Their goal has always been to improve life through good design with products that are adaptable, functional, durable and of real quality. Gigaset – Germany Gigaset Communications GmbH is one of the world's largest manufacturers of cordless phones and the clear market leader in Europe for DECT phones. The company develops, manufactures and distributes high-quality products with guaranteed environmental standards. AEG – Germany AEG stands for excellence in performance and German engineering, which is why each product or service is created and developed to be "Perfekt in Form und Funktion". AEG communication products adapt to the needs of diverse customer segments – offering stylish as well as functional products, from easy to use to high technology devices. Vestfrost Solutions – Denmark Vestfrost Solutions is a global developer and manufacturer of innovative and efficient refrigerators and freezers for the professional market. The core of Vestfrost Solutions is to create customer-driven refrigerators and freezers by utilizing their team of cooling technology experts and market specialists. This enables them to offer solutions that consider more aspects at once: the commercial side, the needs of the end user, and sustainability of the environment. More recently, Better Life has started to carry its MDA range, manufactured under the same stringent focus on quality, technology and environmental standards. Forbes – Switzerland With its range of water purification systems and home cleaning solutions backed by superb technology and industry experts, Forbes of Switzerland offers innovations for a healthier, happier life at home to people across the world. TCL – China TCL stands for "The Creative Life," a slogan that represents the company's aspirations of building one of China's most innovative and resourceful enterprises with a global presence. TCL believes what they sell are more than just products, but a new market, a total consumption experience. With the global design resource and penetrating perception, TCL merges the inspirational design, innovative thinking into their products and provides the customers with an extraordinary lifestyle. Terim – Italy Terim is an Italian leading manufacturer of cooking appliances. Celebrating 50 years of Italian design, Terim is committed to their customers, ensuring to satisfy them through the excellence of their products and the excellence of their service. Euron Euron is the homegrown brand with specialty products from the Easa Saleh Al Gurg Group. It caters to the product gaps in the market for niche markets like outdoor grilling and has recently ventured into the small appliances category. The brand offers ideal solutions to suit customers' lifestyle requirements and provide great value for money. Wolf Power Launched in 1999 by the Easa Saleh Al Gurg Group, the Brand Wolf Power commenced with a vision to proudly create a brand providing smart, affordable and reliable home appliances. Starting with a line of vacuum cleaners and washing machines, Wolf Power's range now includes an impressive array of washing machines, refrigerators, cookers, air conditioners, chest freezers and water dispensers in the home appliances category. It is also furthering expansion of its portfolio to include consumer electronics, starting with TV panels. Onida – India A well-known brand in India for its LED / LCD TVs, Onida was launched with a vision of creating a brand which will make Indian's proud of Made in India label by providing highly innovative products, which are better than the competition, simplifying lives and providing unmatched consumer experience. Onida has been an enduring brand in the Indian consumer durable space, and has won the trust of millions of consumers with its high quality products. Classic by Zamil Air Conditioners – Saudi Arabia Zamil Air Conditioners (ZAC), a sector business of Zamil Industrial is the largest supplier of air conditioners in the Middle East. Classic, its distinct brand of air conditioners is known for its premium quality. LIGHTAIR – Sweden LIGHTAIR was founded in 2004 in Stockholm, Sweden, through a joint venture between Swedish Vitalair and Swiss Purocell. This constellation forms a solid foundation based on more than 25 years of experience within air cleaning. The company controls two patented technologies, IonFlow and CellFlow. This revolutionary technological tool box creates invincible possibilities to quality applications that will improve indoor air quality in environments like households, offices and schools as well as laboratories, high-tech industry, food production and entire buildings. About Better Life: One of the companies under the Easa Saleh Al Gurg Group umbrella, Better Life brings the best brands in appliances, including Siemens, Smeg, Zanussi, Fisher & Paykel, Gigaset, Grundig, Vestfrost Solutions, Terim, Beko, AEG, TCL, Forbes, Onida, Classic by Zamil ACs as well as Euron and Wolf Power, ESAG's own brands. The company has showrooms located at Mall of the Emirates, Mirdif City Centre and Al Ittihad Road in Dubai, and Al Raha Mall in Abu Dhabi. It also maintains a comprehensive service facility at Al Aweer, Dubai. (c) 2014 mid-east.info Provided by SyndiGate Media Inc. (Syndigate.info). |